Social Media Week Infographic

Klout score is referenced when discussing a person’s social media influence. Some might brag about their score; others might snicker and say it’s meaningless. And some love to game the system by giving K+ (Klout’s internal measuring number) to friends/enemies in silly categories. Before this week it’s been difficult, however, to see how influential someone [...]

Blogger outreach might seem like PR 101 but there’s been a recent wave of criticism about PR people happening across the blogosphere – from receiving mass emails to misleading pitches – bloggers are reaching their breaking point. So before you hit ‘send’ on your next pitch, check out these 5 tips for blogger engagement and [...]

Nearly 1,000 leaders from the public and private sectors are gathered in Puerto Vallarta, Mexico to shape strategies to accelerate Latin America’s economic growth and social development and build confidence in its global potential.  These were some of the eye-opening facts for me from day 1: Latin America’s competitive advantage is the youth of its [...]

If it bled, it led. I learned that early in my journalism career, producing a local morning show in New York. A heroic rescue of a cat in a tree by a Grandma with a bad left knee in a calico dress? Save it for the kicker, the back end of the show meant to [...]

I’m extremely proud to work for an organization that delivers break through work for clients, but there’s something else that makes me really happy to work for Ketchum: our corporate citizenship program, better known as Ketchum Social Responsibility (KSR). I’m not the only one proud of this program. Our people around the world rally behind [...]

The ad biz sure knows how to put on a show. In the cavernous lobby of Alice Tully Hall at Lincoln Center, the industry’s creative rock stars munched on duck wraps and veggie skewers, admiring each other’s work and haircuts. I just attended the One Show, advertising’s night of creative exaltation, and ended the evening [...]