Tag Archives | attention span

Six Second or Six Hour Attention Span?

Are attention spans shortening more and more? Do we lack the ability to concentrate on something for more than a few seconds? While it’s not yet scientifically proven that humans have a shorter attention span than goldfish, the “humans have a shorter attention span than goldfish” headline was just too good to pass up, right? Anecdotal evidence would suggest that our attention spans have indeed diminished over the past decade. However, it depends on what medium and the context as to how attention spans are affected.

To dive in and examine attention spans, we can look at video as the key medium for consumption.

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