Tag Archives | augmented reality

TAG, Georgia’s “IT” for Innovation in the Tech Industry

I recently had the pleasure of representing Ketchum at the 2018 Technology Association of Georgia (TAG) Summit. With over 1,400 attendees, it is one of the largest tech showcases in the Southeast. So large, in fact, that the Governor of Georgia, Nathan Deal, kicked off day two by noting tech growth in the region has increased 14.68 percent over the past five years – three times the national average!

The growth is no accident. With a highly skilled labor market, low cost of living, diverse range of industries and top notch higher-ed institutions, it is no wonder why software and IT companies are flocking to Georgia as their new home base.

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Pokémon Go: Proof Consumers are Ready for Augmented Reality

Around the world, interest in the newly released Pokémon Go game has been so high that user stress periodically stopped the game from working properly. The number of daily active users is already set to eclipse that of Twitter and the internet cannot stop talking about it. So, what does this show us as communications professionals: That there is great success to be had if brands can create immersive experiences using Augmented and Virtual Reality.

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