Tag Archives | Barcelona Principles

Lessons Learned From a Long Career in Public Relations

I did it. On July 31, after 17 great years at Ketchum, I retired from my full-time role as CEO of Ketchum Global Research & Analytics. However, if being retired means not working at all, then let’s call it quasi-retirement. I have contracted with Ketchum to serve as KGRA’s part-time chairman for the next two years.

When you reach retirement, people at earlier stages of their careers often ask what lessons you’ve learned. Here are three of mine…

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Measuring PR: Beyond the Barcelona Principles

This post originally appeared in the blog PRSAY, the official blog of the Public Relations Society of America.  If you’ve been following the measurement world within the PR industry over the last year or so, you’ve seen a fair amount of news coming out of first Barcelona in 2010, and then Lisbon this year. It may have caused you to wonder: How come the measurement folks meet in cool places on the Iberian Peninsula, and we get stuck with conferences in Detroit, Orlando and Philadelphia? Well, we welcome more people to the measurement tribe at any time, and in fact, the 2012 version of the European Measurement Summit will be in Paris.However, maybe measurement or Paris is not your thing, but you want to at least understand the state of play. Here is what you need to know.

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