In the Aug. 13 New York Times “Sunday Review,” Neal Gabler authored a provocative opinion piece, “The Elusive Big Idea” (which could easily have been titled, “Welcome to Marc’s Personal Hell”). In his essay, he argues, with simplicity, that “ideas just aren’t what they used to be,” stating that “we just don’t care as much about ideas” as we did once upon a time. While I would vehemently disagree with this analysis (mostly because, well, it’s kinda my JOB to make people care about ideas), his premise is spot-on. Gabler points to the glut of information overload as a primary source of our cultural idea malaise, concluding that “While these ideas may change the way we live, they rarely transform the way we think. They are material, not ideational.”Dude. Totally.
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Break Through Buzz: Do It Again, But Different This Time
Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
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If Charity Starts at Home, What is “Home”?
The London office of Ketchum was treated to a visit by Erin Ganju, CEO of Room to Read, an impressive non profit organization dedicated to children, literacy and girls’ education. Erin’s inspiring talk, which included a story about a child Suma who was saved from slavery in Nepal, reminded me of a conversation with a [...]
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The Future of Influence: Reframing Marketing and PR
In London last week, Ketchum brought together an energetic panel of digital experts to discuss the future of influence with Ketchum’s Stephen Waddington, Euler’s Phillip Sheldrake (@sheldrake), and Traackr’s Pierre-Loic Assayag (@pierreloic). Stephen spoke about the influence of a very special individual, ten-year old Martha Payne from Argyll in Scotland, and the effect her blog, [...]
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Celebrating the Past While Creating an Even Better Future
Ninety percent of our focus is on the future as we celebrate the 90th anniversary of the founding of Ketchum. That’s fitting because if there was ever an industry focused almost entirely on the future, on what’s next, it’s the public relations business. We’re keeping our focus on the future in the best ways possible: [...]
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What’s New on Google+
Google announced a slew of developments to Google+ at Google I/O last week. Google+ combined with Google search, is an influencer management system that enables Google to build a social graph of each user and a semantic history of their web usage. We’ve spent the last few days reviewing the new additions to Google+ and [...]
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Break Through Buzz: There’s a First Time for Everything
Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
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