Tag Archives | blog

Why Every Business Should Take Blogging Seriously in 2018

In the last decade, blogs have become an integral part of our online culture and an important tool for businesses. Even with the introduction of social media channels such as Facebook, Twitter and Instagram, blogs remained a relevant tactic for businesses due to the measurable benefits they offer.

Continue Reading

Who Blogs on Corporate Blogs?

Since we launched the Ketchum Blog (the one you’re reading now) in June, I’ve seen a lot of great submissions and comments from contributors around the globe on a wide range of subjects, ranging from professional to personal. By my rough count, we’ve already got more than 60 posts from over 30 contributors. And based on the site’s analytics, which has measured an average of more than 40 visits a day with an average time spent for each visit of over two and a half minutes, it seems that we’re starting to get some good traffic to the site as well.Not too shabby out of the gate, I’d say.At the same time, with somewhere around 2,000 employees worldwide — most of whom, as PR pros, are strong writers and gregarious people — we’re looking at what might seem like a pretty low participation rate, with about 1.5% of employees contributing. Of course, that’s hardly surprising, given that the blog is relatively new, people are busy tending to their day jobs, and many of us already actively post content in other places on the Web, from our own blogs to the social networking sites. Still, it’s made me wonder about the psychology of employees participating in their company’s blog.

Continue Reading