Tag Archives | Cannes

Capturing Cannes: Challenging How We Look and Listen

My goals this week at the Cannes Lions International Festival of Creativity were to observe, listen, look, engage, and document the event through the power of video and sound. I wanted to capture the essence of Cannes: the work being displayed, the discussions being had and the inspiration it all sparks.

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From Opening Your Eyes to Finding Your Voice, You Can Find It All at Cannes

The reasons why people go to the Cannes Creativity Festival span from winning awards to making deals, to networking with clients to gaining inspiration. And sure, there are some, maybe more than some, who would say that everyone comes to Cannes for the parties and the yachts. But to me, a self-professed Cannes nerd, it’s the serendipitous moments – the ones that broaden our thinking, the ones that open our eyes to a new way of seeing and the ones that give us a new voice – that provide the greatest richness at Cannes.

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When the Stars Align: Celebrity, Brands & Content That Connects

At Cannes Lions on Sunday, I had the amazing opportunity to moderate, “Classic Hollywood Meets the YouTube Generation: Who Are Fans Following?” A discussion between two stars at the peak of their respective fields: Hollywood actress Laura Dern and YouTube sensation Grace Helbig. It was Ketchum’s first appearance in the Festival’s 2,200-seat Lumiere Theatre, and we used the opportunity to get them talking about the different ways they approach their careers and their work with brands. It turns out that are more similarities than differences.

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We are Young Lions, Hear Us Roar!

A key part of the Cannes Lions International Festival of Creativity is the series of Young Lions competitions. Sponsored by PR Council, the competitions are designed to foster promising talent across a range of creative disciplines. This year, we’re proud to announce that two colleagues from Ketchum’s Chicago office – Patty Bloom and Rachel Carlisle – will be representing the U.S. in the Festival’s Young PR Lions Competition!

To better understand the significance of this honor, we sat down with the team for a Q&A on their experience so far, and what’s still to come as they prepare for Cannes.

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#FOMO No More: 6 Things I Learned While (Not Actually Being) At Cannes

In another life, I’d be writing this fresh off a flight from the beaches of the French Riviera. It’s those same beaches I have yet to plant my feet on that serve as the backdrop of the annual nexus of communicators and innovation known as the Cannes Lions International Festival of Creativity. Although Cannes has alluded me this year, the fantastic insights that make all of us better professionals did not. Here are some basic, and more peripheral, Cannes learnings that resonated with me as a young PR professional…

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Cannes Most Wanted: Inspiration, Immersion & Whiplash

The Cannes Lions International Festival of Creativity is one the largest and most highly respected global events in our industry. Originally devoted to Advertising, it was recast as a festival and awards program focused on creativity in 2009, elevating the event to a broader celebration of creativity across all forms of marketing communications.

With more than 500 stage events and sessions over 8 days and nightly award shows — 43,000+ award entries submitted across 24 categories — there is so much to do, see and be inspired by at Cannes.

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Cannes: A Visual Recap

This year at the Cannes Lions International Festival of Creativity, we were fortunate to have not one, but two top-tier illustrators on hand as part of the Ketchum delegation. Our post’s featured artist, Yasmine Cordes, is a director of business development based in our Berlin, Germany office. Yasmine won the opportunity to represent Ketchum at Cannes with her pitch to visually depict the festival through an artist’s eyes. The other visual artist in our delegation was none other than our Global CEO, Rob Flaherty. Aside from her daily sketches, Yasmine had the pleasure of partnering with Rob to create some wonderful illustrations based on takeaways from the festival. Below are a few highlights of Yasmine and Rob’s graphic recording work during Cannes. Click any image below to enlarge.

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Divergent Perspectives from Cannes: The Creative and the Planner

Here’s to the Losers
By James Kelly

Here’s to those who didn’t win this week. To those whose toil in the service of the sale went unnoticed. For Cannes is about winners and winning, and there is little sparkle for the second best. So as I write this, I wonder what happened to marketing as the art of selling as opposed to the art of social protest.

This week’s celebration of the world’s most imaginative marketeers has been another dazzling array of how we can move the needle in the world and drive change when some of the best minds in the business are put to work. However, as I reviewed the campaigns this week, I was struck by how seemingly formulaic it has become. Choose a cultural cause, social issue or sensitive topic and rage against the machine. A recipe, empirically year on year, for success. A model that delivers for gold trophies and building equity. The issue is whether it can sell units.

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Divergent Perspectives from Cannes: The Judge and the Past Winner

Oh, To Be Young Again: What I Learned From the Young Marketers
By Barri Rafferty

A friend called Cannes Lions an octopus, and maybe she was right. It has tentacles that reach across networks, provide inspiration, bestow awards, provide opportunities to entertain clients, urge you to learn as much as you can, help you cut deals, and dazzle you with content on and off the stages. I’m sure I’ve also missed a few.

The young professionals who come here focus on learning and being inspired creatively. I watch them plan their days at the Palais and dig into the work while I flit from meeting to meeting, hoping to catch a few talks each day. After some of the sessions, I listen to the young pros and wish that I could recapture the special enthusiasm that comes with being at the beginning of your career.

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Divergent Perspectives from Cannes: The Boomer and the Millennial

Peers, Not Parents
By Karen Strauss

“You don’t want to sound like their parents,” I was cautioned in preparing for my Cannes Lions panel on connecting with consumers aged 50 and above. A father of adult millennial children, my rehearsal coach wanted me to avoid alienating the young-ish marketing crowd. Oh, the irony.

Age is a sensitive and recurrent theme in Cannes, as in life. In describing the enormous, often missed opportunity of appealing to the one in three Americans who spend half of all CPG dollars in America, the last thing I wanted was to risk scaring an audience full of young creatives.

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