Tag Archives | cause marketing

The Environment Is Under Threat, but Not in the Way You Think

Nearly 50 years ago, the U.S. passed legislation to ensure the air we breathe and water we drink is clean, and that endangered animals and federal lands are protected. For 20 years, enforcement of these laws ranged from full swing or lapsed, depending on the political winds. And then something remarkable occurred: the American people took over and started a movement, spurring action to protect the environment.

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Cannes Communiqué: Humankind Brands

This week, a Ketchum contingent is in attendance at the Cannes Lions Festival of Creativity in southern France, where the global marketing industry has gathered to celebrate what’s working, what’s coming and what’s hot in marketing communications. Here are some on-the-scene reports.

Quite a number of recent major marketing and advertising conferences have focused on the latest evolution of CSR and cause marketing — purpose-driven marketing. Leo Burnett pushed that envelope even further with the concept of humankind brands.

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