Tag Archives | community management

Community Management: The Right Way to Engage Consumers

As a professional who manages communities across an array of brands and industries, I’ve seen my fair share of questionable behavior. I’ve been tasked to cover a wide range of responses—from Twitter trolls taking over your notifications to someone just dropping by to say they love a product—I’ve experienced it all. The biggest lesson learned is that you have got to be prepared for everything and anything consumers throw your way.

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The DNA of a Successful Corporate Giving Program

International Corporate Philanthropy Day, a day designed to build awareness of corporate-community partnerships and inspire businesses to engage in philanthropy, is the perfect time to celebrate the CSR work done by companies and communities that contribute to positive world change.

From supporting literacy programs in Africa and Asia to local community volunteer programs around the world, we’ve learned quite a bit from our employee-led CSR program, called Ketchum Social Responsibility (KSR). With that in mind, we’re excited to share four CSR tips with hopes of inspiring you to create or enhance your own CSR plans.

So what makes up the DNA of a successful CSR program?

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