Tag Archives | confirmation bias

The Power of Influence

“We don’t see things as they are, we see them as we are.” – The Talmud

It was with this quote that I began a fascinating discussion with neuroscientist, author and professor Tali Sharot. In this era of technology-fueled confirmation bias, particularly how the proliferation of alternative facts shape our decision-making process, I was interested in taking a deeper dive into the science behind our collective motives and actions. Specifically, how held beliefs, and the resistance to new ideas, are motivated by our need to reaffirm preexisting notions of the world and topics we’re most passionate about.

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