Tag Archives | consumer electronics

7 Tips for Standing Out at CES 2018

Most of us think of this time of year as the season for planning Thanksgiving menus and bemoaning the ever earlier arrival of Holiday music in retail stores and shopping malls around the country. But for anyone working in technology, their eyes are already on the second week of January: we’re deep into planning season for CES, the biggest tech event of the year. And it’s not just tech companies. With tech as the new horizontal, brands in adjacent industries like automotive, healthcare, even sports are figuring out their game plan to break through. Here are seven tips that companies of any size can adopt, based on many years helping clients stand out at a very crowded venue:

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Time to Shift Gears on the Driverless Car?

As communicators, our job is to understand where our audience is starting its journey. Our communications plan acts as a strategic roadmap, clearly lighting the path from point A to point B.

That was the genesis of Ketchum’s Next-Gen Guide to the Connected Ride, a study of close to 1,000 16- to 24-year olds’ views on the future of transportation.

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Happy Anniversary, iPad!

One year ago, Apple CEO Steve Jobs unveiled the iPad to the world, triggering a seismic shift in mobile computing. The impact was as unforeseen as it was big. With nearly 15 million iPads sold, Apple outstripped analysts’ average predictions by a factor of 5X. In just one quarter, the iPad helped boost sales of media tablets by 45%, and the iPad alone now accounts for 90% of the market.

The iPad’s impact on content production and distribution has been no less significant. As Apple’s iTunes store upended the music industry model, the iPad has forced print, Web, video and game companies to reconsider their businesses and step up to a whole new expectation for their users’ experience, interactivity and relationship with the content they provide. With the iPad, Apple continued to reign as the king of marketplace disruption.

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