Tag Archives | corporate social responsibility

Inspiration Comes in All Sizes

“Don’t let your age stop you from what you want to do.”

I’ve long been fascinated with Gen Z’s view of the world today. In particular, Gen Z is known to be the do-gooders – kids and teenagers who are compelled to make the world a better place. In fact, they don’t need to ask for permission or to wait for their opportunity because they have the tools, the technology, the network and the perspective to make it happen.

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Working the Social Web for Social Good

Imagine if there was a 15-year-old time capsule opened at the United Nations during their announcement of the new Sustainable Development Goals (SDGs) a few weeks ago. The capsule, commemorating the charter of the SDG’s predecessor, the Millennium Development Goals (MDGs), would be filled with relics of yesteryear—a disposable camera, WordArt, an N’ Synch album—an old dial-up modem that allowed for as much “social networking” as instant messaging and email.

This was the year 2000—the millennium, a new age ripe with expectation for the digital era, as well as the hope for what could be achieved through a global partnership to reduce extreme poverty.

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The DNA of a Successful Corporate Giving Program

International Corporate Philanthropy Day, a day designed to build awareness of corporate-community partnerships and inspire businesses to engage in philanthropy, is the perfect time to celebrate the CSR work done by companies and communities that contribute to positive world change.

From supporting literacy programs in Africa and Asia to local community volunteer programs around the world, we’ve learned quite a bit from our employee-led CSR program, called Ketchum Social Responsibility (KSR). With that in mind, we’re excited to share four CSR tips with hopes of inspiring you to create or enhance your own CSR plans.

So what makes up the DNA of a successful CSR program?

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Ketchum Social Responsibility Swarms Over East London

I recently spent time clearing, digging and weeding the garden at the Goldsmiths Community Garden in Hackney, East London. By the time we finished, my legs, arms and back ached, but in the best possible way. When I tell my friends, they can’t quite believe it: “Hang on, your company paid you to go gardening for four hours?” Their reaction only adds to the pride I feel during this time of year. It’s great to work for an employer that encourages its staff to down “tools” of the office for “tools” of the Earth to benefit local communities.

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The Corporate Anniversary: A License to be Bold

Most of us get to enjoy the basic essentials in life – food, water and shelter. It’s only by accident of birth that we are not among the 1.2 billion people living in extreme poverty, or the 2.5 billion people without access to proper sanitation, or one of the 1 billion people who go to bed hungry every night.

This post is about how we all have moments in time where we have implicit approval to be bold. Recently, I had the great fortune to represent Ketchum at the Corporate Anniversary Forum where I was able to showcase some great examples of companies that used their anniversary celebrations as a catalyst to ‘be bold’ – to put a stake in the ground and become a more socially responsible and sustainable corporate citizen.

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Managing the Right Impact for CSR Programs

Last week, when I met one of India’s largest business groups to discuss a public relations program, the leading question was how to build higher impact for the company’s corporate social responsibility program.

Admittedly, CSR now enters the discussion on public relations planning in India more frequently than it did five years ago. Yet what struck me as different in this conversation was the emphasis on increasing impact – not just media impressions, which is often what PR managers focus on when planning CSR programs.

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Dispatch from Dalian: Highlights from the World Economic Forum Meeting in China

Greetings from a rainy and muggy Dalian, in the far southeastern corner of the far northeastern Chinese province of Liaoning, venue of the World Economic Forum’s “summer Davos,” or as it’s officially known, the Annual Meeting of the New Champions.While technically a global meeting drawing leaders from business, government and civil society, the meeting has a distinctly Asian tone, and the atmosphere reflects the generally buoyant mood of the Chinese juggernaut economy. You don’t have to be an economist to see that there is something historic happening in this part of the world. All by itself, the Manhattan-like skyline of this sub-provincial city many have never heard of tells its own remarkable story. As is now customary with these conferences, we thought it would be worthwhile to share some observations from the proceedings. And when we say “we,” we mean “I,” as I’m all by myself from Ketchum on the Omnicom Group delegation. Consequently, I’m the only one filing dispatches, and when I say “dispatches,” I mean “dispatch,” as this is this the only one I will be able to write before going home.

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