Tag Archives | data in pr

Lessons Learned From a Long Career in Public Relations

I did it. On July 31, after 17 great years at Ketchum, I retired from my full-time role as CEO of Ketchum Global Research & Analytics. However, if being retired means not working at all, then let’s call it quasi-retirement. I have contracted with Ketchum to serve as KGRA’s part-time chairman for the next two years.

When you reach retirement, people at earlier stages of their careers often ask what lessons you’ve learned. Here are three of mine…

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The Evolution of Data in PR: From Analysis to Synthesis

Data is no longer a “nice to know” topic – it is now established at the very frontier of PR, and those who truly understand how to use it to drive client programs will be able to succeed by orders of magnitude over those who don’t.

It’s also fair to say that we in PR are simply not yet harnessing data’s full power. But what’s holding us back? I see three core barriers and three key evolutions that communicators must address if we’re going to succeed in the long run.

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