Tag Archives | Facebook

Managing the Impact of Facebook’s Newsfeed Changes

Facebook announced important changes to its newsfeed algorithm last week. The changes prioritize consumer engagement on the platform and have important implications for brand marketing and public relations. Our digital strategists from around the world have decoded the changes. Here’s where we’ve landed…

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Workplace by Facebook: The Internal Communications Game Changer

Technology has the potential to deliver huge communication and productivity benefits within an organisation but it won’t change how we work. That takes people.

The intersection of internal communication and social media within an organisation is a good place to study human behaviour. The return on investment of borderless communication, collaboration and improved productivity are well established, but organizations often struggle with the employee adoption needed to capitalize on this investment.

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Facebook Reactions: What You Need to Know

Facebook finally unveiled Facebook Reactions, the expanded Like button reactions, around the world. For the first time, you’ll now be able to react to friends’ posts with something other than a “Thumbs Up.” Testing began in Spain and Ireland late last year and, through that testing, two reactions were deleted: “Yay” and “Confused.” The test confirmed that the remaining reactions could be rolled out universally: Like, Love, Haha, Wow, Sad, and Angry.

Here’s what it means for brands (click to tweet):

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Facebook Timeline for Facebook Pages

 What is Timeline for Facebook Pages?

The new Timeline for Facebook Pages features will provide brands and organizations with the tools to tell a more authentic story.

By creating the Timeline view for Pages, Facebook is not only instituting cosmetic changes to your current page, but also functional changes that will allow you to tell a better story and interact with your fan base in a much more personal and engaging fashion.

After you launch the Timeline version of your page, it will be an even more enticing place to aggregate conversation and engagement around the brand.  Previously your campaigns were segmented to individual tabs, but with the new Timeline the entire Page becomes one overall campaign.

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Is Facebook the Right Place for Your Brand?

No one said Facebook wasn’t a popular online destination, especially since as of January 1, 2012, an estimated 845 million users were signed up for Facebook, worldwide. If 845 million people are in one spot, then as a brand I should be there as well, right? Not necessarily.

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Quality Over Quantity When Counting Online Engagement

Quality Over Quantity When Counting Online Engagement

Confession of a digital consultant: I don’t write comments on Facebook fan pages. Sure, I push the Like button when I am interested in news, videos, offers, etc. But, beyond that, I don’t engage with brands on Facebook. Of course, ironically, a big part of my job is to help brands get people to engage with them online; but so far, I was missing the self-reflection on this subject. Until now. . .

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Facebook’s Smart Move with Smart Lists

I’ve been hearing a lot of questions surrounding Facebook’s latest offering, “smart lists.” In this blog post, I plan on answering some of those questions. So, take a seat, take a deep breath, relax, and let’s talk Facebook.

TechNewsWorld recently asked me, “How does Facebook’s new “smart lists” differ from Facebook’s previous options for organizing friends?” “Facebook used to enable users to sort their friends into lists, but adoption hovered at about 5 percent or less. The simple reason is, it was a tedious chore to manually sort your contacts.” In the article I was quoted saying, “Facebook used to enable users to sort their friends into lists, but adoption hovered at about 5 percent or less. The simple reason is, it was a tedious chore to manually sort your contacts.”

Allow me to build on this, by sharing the rest of the exchange.

TechNewsWorld: Facebook will do some of the sorting automatically, grouping friends according to geography, school, etc. While this could be beneficial to users with lots of friends, it seems any sort of automation of this process could be problematic. Why not give users the option of using its automatic sorting feature?

Kopp: With automation, Facebook is making it easy to get started with “smart lists,” based on intuitive groupings. “Smart lists” are optional. No one has to use them.

TechNewsWorld: It seems Facebook always wants to foist its improvements on users instead of letting them decide for themselves. Is this an indication that Facebook is nervous about Google+ and wants to neutralize one of its chief advantages?

Kopp: Facebook’s “smart list” feature seems similar to Google+’s circles with one big difference. Facebook is giving users a head start by automatically sorting your friends based on intuitive categories, like where you live, went to school, work, etc. Users can customize and refine those lists, but Facebook is going to start out making it super simple.

More about Facebook versus Google+:

On one level we can compare and contrast Facebook’s and Google+’s features as social networks, but this comparison might be a red herring. Yes, Facebook dwarfs Google+ as a social network. But Google dwarfs Facebook. So these two players might be operating on completely different paradigms with distinct objectives.

For example, Facebook’s model is based on advertising. It’s free for users and supported by fees from ad sales. Google+, so far, remains ad free, so it’s entirely built around the user experience, links, content and search.

The folks at Facebook are as smart as it gets. I give them a lot of credit for introducing smart lists – and the new subscriptions feature, too, for that matter. They’ve heard user complaints, and they’ve responded. Their primary motivation is likely customer service.

Yes, it’s reasonable to view smart lists as a competitive response to Google+’s circles, but it may just be driven by the desire to enhance user experience. Was the timing influenced by Google+? Possibly. But often where we suspect conspiracy, it turns out to just be coincidence.

If you have any other questions, I’m happy to answer them – here, or out across the social Web on Facebook, Google+, LinkedIn, Twitter, Tumblr, etc.

See you online!

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Twitter vs. Facebook vs. Google+ . . . Why Choose When You Can Have Them All in One Place?

Twitter vs. Facebook vs. Google+ . . . Why Choose When You Can Have Them All in One Place?

There’s a lot of debate over which social network is superior. I posted the link below on the Facebook wall of Jonathan Kopp, global director of Ketchum’s digital media group, and he responded with “why choose?”

I thought that was a good question; yet, I wasn’t sure how this was possible. Moments later, I got a call from him, and here’s a clip of what he said. 

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Facebook and Brands in Latin America

Facebook and Brands in Latin America

Inspired by a Gianni Catalfamo post about Facebook and brands in Europe, I was encouraged to do the same with Latin America. First, because I am Brazilian and I live on this side of the planet; second, because Latin Americans on Facebook already total more than 100 million users and the region has seven of the 25 countries that have the most people that use Facebook (Mexico, Brazil, Argentina, Colombia, Venezuela, Chile and Peru).

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Taking the Facebook-Skype Video Chat for a Spin

The video chatting competition between juggernauts is on! You have Google+’s video “hangouts” in one corner and Facebook-Skype video chat in the other corner. . .In my blog post last week (“My Meeting with Jonathan Kopp plus Google+”), I was able to record Jonathan Kopp, Global Director of our Ketchum Digital group, switch to a random Google+ video chat right in the middle of a meeting. This week, continuing with this theme, we did a Facebook-Skype video chat between Alan Danzis, VP of Social Media at our New York office, and two summer fellows at our New York office, Evann Clingan and Alexandra Rogers. We didn’t create a script, we weren’t using the highest level of technology to record (so please turn up your volume), and we didn’t have much of a plan other than simply taking the Facebook-Skype video chat tool for a spin.

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