Tag Archives | food

Ketchum Food Forecast 2018: Ketchum’s Global Food and Beverage Practice Shares What It Sees for Food in 2018.

For questions and additional implications for food marketing and communication professionals, contact borderlessnutrition@ketchum.com.

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Food for Thought: The Pairing of Technology and Food

When you think of pairing technology and food, does it elicit a reaction akin to that of a fine red wine and a delicious cheese plate amongst friends? Probably not… but it should. Technology is changing everything about the ways we source and interact with food. And no, we aren’t just talking about the need to keep our phones on the dinner table, or the huge number of food snapshots posted on social channels. As food communicators, technology is forcing us to step past the buzzwords and descriptors when thinking of how, and with whom, consumers enjoy their meals. Ultimately, understanding what’s on our plate, and the portions we are consuming, is heightening the overall meal experience for all parties.

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New Food, Where Content is King

Last week, we launched our new, state-of-the-art Ketchum Food Studio. It was an exhilarating moment to unveil our commitment to creating compelling food content and to serving it across digital and traditional platforms to reach the broad new array of audiences interested in food.

The event was a great — and delicious — success, with celebrity chef Gary Danko serving his famous buckwheat blinis with smoked salmon and caviar and Ketchum Food Studio chef David Shalleck treating our 100 guests to a sizzling cheese-topped asparagus gratin.

With that mouth-watering backdrop, I found myself reflecting on the evolution of food communications. We are at a major inflection point where technology dominates how consumers receive and evaluate information related to the food they consume, and opinions are shaped by many sources — from food influencers to visionary chefs, farmers, food scientists, nutritionists and even self-appointed consumer “experts.”

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