Tag Archives | genz

Swipe Right: Lessons on Marketing to Youth

What is it about youth that generates such obsession over it?

In marketing and communications, this answer is simple: buying power.

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Gen Z: Guardians of Their Galaxy

You’ve probably read some headlines recently like, “Move Over Millennials, Gen Z is Here” or “Gen Z May be Marketers’ New Golden Child.” So, now that this post-Millennial generation is finally capturing the attention of media and marketers, I was eager to attend and speak at the second annual “Marketing to Gen Z Conference” in New York in mid-July. I felt right at home geeking out with fellow speakers and experts who are just as fascinated about this emerging powerhouse generation as I am.

From food to fun to phones, the conference presented several targeted insights about how Gen Z is re-shaping marketing and forcing us to re-think ways to engage this elusive and savvy next-gen consumer.

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