Tag Archives | healthcare social media

“What’s your favorite pharmaceutical company on Snapchat?” said no one ever.

It’s only a matter of time before a pharmaceutical company breaks through with audiences through an award-winning Instagram story or an ephemeral Snap.

Despite being makers, innovators and even at times magicians (e.g. enabling patients to use the immune system – the “Force” within – in order to conquer an ailment or illness), beyond a few exceptions, pharmaceutical companies have largely been laggards when it comes to adopting social and digital communications. Certainly, there’s a robust pipeline of reasons for why pharmaceutical companies have been slow to evolve: from hurdles in digital transformation (e.g. cultural issues, archaic IT systems, limited digital skills, or a lack of clear leadership vision) to the perceived risks associated with breaking from traditional tactics in favor of digital-first approaches. That said, a survey from earlier this year found that 18 percent of healthcare companies planned on increasing their traditional consumer advertising spend, whereas 50% reported planning to increase their digital spend.

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Preparing for the Plunge: Pharmaceuticals and Social Media

Preparing for the Plunge: Pharmaceuticals and Social Media

In order to learn more about how social media can be implemented in campaigns for our pharmaceutical clients, I was recently fortunate enough to attend the Healthcare & Life Sciences Social Communications Leadership Forum in San Diego, Calif. Held by PR Newswire in cooperation with the Business Development Institute, the forum comprised a group of marketing and communications professionals from a variety of medical-based companies who got together to discuss the importance of social media within the healthcare industry.

 

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