Tag Archives | Influencer Marketing

I’ve Got a Micro-Influencer Program… Now What?

A few weeks ago, I wrote a post about the importance of properly defining micro-influencers. tl;dr – you need to think of them as regular consumers, rather than what we traditionally consider influencers. Their content mix, engagement dynamic and audience relationships are fundamentally different than that of bloggers, YouTube stars and social media superstars. Because of this fact, getting the most out of them requires an entirely different approach than what you’re probably used to when partnering with influencers. So, let’s get to it!

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VidCon 2017: Building an Influencer Strategy That Works Right Now

After networking and learning among the 20,000 attendees, ranging from influencers to brands and agencies, at VidCon 2017 we came away with four considerations for brands and their influencer marketing strategies.

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Why Musical.ly is the Next Big Hit for Influencer Relations

Just when you think the world is thoroughly saturated with a social network catering to every conceivable group, along comes Musical.ly roaring onto the scene with a simple format that appeals uniquely to Genzennials.

Think the hottest hits in music coupled with a simple method of delivering selfie lip-syncing videos that you can comment on to your community. That’s about it! It’s described as, “the world’s largest creative platform.”

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Do Mediagenic Digital Influencers Exist?

Influencers are in high demand, and as we continue to explore the potential of brand/influencer relationships, the notion of multifaceted influencers, those who not only develop content – but can also participate in media interviews, is taking center stage. So, we asked ourselves, do “mediagenic” influencers exist? While many are capable of “doing it all,” you need to consider a few different factors before asserting that an influencer can serve in a multi-purpose role…

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Advertising Week Recap: What Influencers Can Teach Marketers About Learning

I recently had the pleasure of moderating my third panel at Advertising Week in New York exploring the next generation of brands and content within the ever evolving entertainment landscape. I was joined by three transformative stars: Hollywood icon Meg Ryan, Hollywood director/Grammy Award winning writer Robert Gordon and social media phenom/budding actor Logan Paul.

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Ketchum Influencer: A more evolved global approach to influencer relations

As companies everywhere embrace influencer relations, many face the same question – how do you combine the art of co-creating brand storytelling with the science of delivering hard data to select influencers and measure real business results?

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