Tag Archives | influencer

VidCon 2017: Building an Influencer Strategy That Works Right Now

After networking and learning among the 20,000 attendees, ranging from influencers to brands and agencies, at VidCon 2017 we came away with four considerations for brands and their influencer marketing strategies.

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Why Musical.ly is the Next Big Hit for Influencer Relations

Just when you think the world is thoroughly saturated with a social network catering to every conceivable group, along comes Musical.ly roaring onto the scene with a simple format that appeals uniquely to Genzennials.

Think the hottest hits in music coupled with a simple method of delivering selfie lip-syncing videos that you can comment on to your community. That’s about it! It’s described as, “the world’s largest creative platform.”

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The Influencer Relations Gold Rush: How to Find a Nugget

The 1848 discovery of gold in a hitherto sparsely populated part of the world called California sparked one of history’s classic gold rushes. Gold fever brought thousands of migrants to the region, saw entire gold mining ecosystems spring up almost overnight and set California on a new trajectory.

Fast-forward 168 years and another type of gold rush is in full swing. This time in a hitherto under-populated part of the communications industry called influencer relations. Once again entrepreneurs are flooding in, new ecosystems are popping up, and the historical status quo looks sure to be disrupted – as PR, digital and advertising firms all seek to own this expertise.

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Ketchum Influencer: A more evolved global approach to influencer relations

As companies everywhere embrace influencer relations, many face the same question – how do you combine the art of co-creating brand storytelling with the science of delivering hard data to select influencers and measure real business results?

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Influencer Identification: How To Make the Right Choices For Your Program

While the concept of leveraging influencers to drive successful communications programs is by no means a new one, I’ve noticed a significant increase in influencer programming.

And while I do agree that influencer-driven marketing can be impactful if done correctly, I’m often disappointed in the lack of rigor behind the process of identifying the strongest online influencers for a campaign – and less-than-satisfactory results of some of these programs confirms my concern.

Companies and brands that are choosing the influencers they work with based on the fact that they know them, or recognize them as a presence in their industry, or by the number of Twitter followers they have – are missing the boat. And if they’re paying these folks for their support, they are likely spending their dollars poorly. (click-to-tweet)

The wrong reasons to form alliances with influencers:

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