Tag Archives | #InspiredbyCannes

Ketchum@Cannes

On a personal level, I couldn’t have asked for a more fulfilling Cannes Lions experience this year. From introducing Laura Dern, Grace Helbig and our Marcus Peterzell in Classic Hollywood Meets the YouTube Generation on the big stage, to accepting Lions with some of our most valued colleagues, agency partners and clients, to learning from passionate thought leaders and evolving my own perspective on an array of subjects and disciplines, this year certainly stood out in more ways than one.

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Capturing Cannes: Challenging How We Look and Listen

My goals this week at the Cannes Lions International Festival of Creativity were to observe, listen, look, engage, and document the event through the power of video and sound. I wanted to capture the essence of Cannes: the work being displayed, the discussions being had and the inspiration it all sparks.

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From Opening Your Eyes to Finding Your Voice, You Can Find It All at Cannes

The reasons why people go to the Cannes Creativity Festival span from winning awards to making deals, to networking with clients to gaining inspiration. And sure, there are some, maybe more than some, who would say that everyone comes to Cannes for the parties and the yachts. But to me, a self-professed Cannes nerd, it’s the serendipitous moments – the ones that broaden our thinking, the ones that open our eyes to a new way of seeing and the ones that give us a new voice – that provide the greatest richness at Cannes.

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#InspiredbyCannes: Insights from the Inside

It was truly an honor to be a PR juror at this year’s Cannes Lions International Festival of Creativity. Deliberating with esteemed colleagues and peers and, ultimately, rewarding innovation within the industry was an experience I will not soon forget.

Along with my fellow jurors, we had the pleasure of acknowledging some truly exceptional cases that represent the future of our industry.

So, what is the process like behind the scenes? Here are a few insights from the inside…

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When the Stars Align: Celebrity, Brands & Content That Connects

At Cannes Lions on Sunday, I had the amazing opportunity to moderate, “Classic Hollywood Meets the YouTube Generation: Who Are Fans Following?” A discussion between two stars at the peak of their respective fields: Hollywood actress Laura Dern and YouTube sensation Grace Helbig. It was Ketchum’s first appearance in the Festival’s 2,200-seat Lumiere Theatre, and we used the opportunity to get them talking about the different ways they approach their careers and their work with brands. It turns out that are more similarities than differences.

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There is a Creative Echo Chamber: Now what are you going to do about it?

With all the evidence that echo chambers polarize society by affirming people’s beliefs, it had to be asked whether this phenomenon is also warping creativity.

Simply put, it is. And the reasons are complex, extending far beyond our reliance on like-minded people and media that echo back what we already think or want to hear.

A new Ketchum-Fast Company survey of creative professionals reveals that most creatives believe they are working in an Echo Chamber because diverse views are insufficiently encouraged or heard in most workplaces.

Why is this still happening in 2017?

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Three Creative Directors Walk Into the Gutter Bar… Where’s the Comic Relief?

A creative director for an ad agency, a PR firm and a digital shop all walk into the Gutter Bar in Cannes. Over cocktails, together, they mastermind a campaign of such noble purpose and seriousness, it’s a lock to win a Cannes Lion award in 2018.

And you were hoping for a humorous punchline?

Actually, these days we’re all looking for some comic relief, so how come most of the marketing campaigns predicted to win Cannes Lions next week are SO NOT amusing?

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