Tag Archives | Ketchum Influencer

VidCon 2017: Building an Influencer Strategy That Works Right Now

After networking and learning among the 20,000 attendees, ranging from influencers to brands and agencies, at VidCon 2017 we came away with four considerations for brands and their influencer marketing strategies.

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Ketchum Influencer: A more evolved global approach to influencer relations

As companies everywhere embrace influencer relations, many face the same question – how do you combine the art of co-creating brand storytelling with the science of delivering hard data to select influencers and measure real business results?

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