Tag Archives | marketing to millennials

Swipe Right: Lessons on Marketing to Youth

What is it about youth that generates such obsession over it?

In marketing and communications, this answer is simple: buying power.

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The Swipe is Right: Converting Millennials into Brand Loyalists

I recently had the pleasure of attending “PRWeek Swipe Right,” which featured leaders and organizations that are disrupting the business landscape by converting millennials and digital natives into brand loyalists. As a millennial, it was particularly interesting and beneficial to hear unique perspectives on harnessing the influence of my generational namesake, and how best to resonate with them as a brand. After all, U.S. millennials and Generation Z will shell out an estimated $250 billion this year.

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Gen Z: Guardians of Their Galaxy

You’ve probably read some headlines recently like, “Move Over Millennials, Gen Z is Here” or “Gen Z May be Marketers’ New Golden Child.” So, now that this post-Millennial generation is finally capturing the attention of media and marketers, I was eager to attend and speak at the second annual “Marketing to Gen Z Conference” in New York in mid-July. I felt right at home geeking out with fellow speakers and experts who are just as fascinated about this emerging powerhouse generation as I am.

From food to fun to phones, the conference presented several targeted insights about how Gen Z is re-shaping marketing and forcing us to re-think ways to engage this elusive and savvy next-gen consumer.

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Managing Millennials: Listen More

It’s no secret employers are eager to understand how to engage the Millennial generation taking over their workforce.

In a time and industry increasingly focused on diversity and inclusion, we cannot forget the crucial role that age plays. Different generations provide opportunities for fresh perspectives and diversity of thought and, perhaps more notably, a need for inclusion.

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Why the Word Millennial is Not Cliché

In our industry, “marketing to millennials” may prompt eye rolls. Once a word permeates the media vernacular and become ubiquitous, it starts to feel like jargon sans meaning.

But I’m here to say that the word millennials is not a buzzword or catch phrase. It’s also not meant to downplay the importance of other generations, as Gen X and Boomers are also largely untapped targets that we focus on with great vigor.

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