Tag Archives | Micro-Influencer

I’ve Got a Micro-Influencer Program… Now What?

A few weeks ago, I wrote a post about the importance of properly defining micro-influencers. tl;dr – you need to think of them as regular consumers, rather than what we traditionally consider influencers. Their content mix, engagement dynamic and audience relationships are fundamentally different than that of bloggers, YouTube stars and social media superstars. Because of this fact, getting the most out of them requires an entirely different approach than what you’re probably used to when partnering with influencers. So, let’s get to it!

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Your Definition of Micro-Influencer Is Probably Wrong

Before you roll your eyes at this click-baity title, at least finish reading this sentence, where I predict that when you hear the term micro-influencer, you think “small” influencer who isn’t a mega YouTube star, Instagram celebrity or blogger just yet. If I was right, then the rest of this post will be useful to you, because that definition is wrong.

Why does it even matter, you say? The short answer is, you might get duped, you’ll likely get subpar content, and your engagement will be low. More on that later.

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