Tag Archives | Millennial

The Swipe is Right: Converting Millennials into Brand Loyalists

I recently had the pleasure of attending “PRWeek Swipe Right,” which featured leaders and organizations that are disrupting the business landscape by converting millennials and digital natives into brand loyalists. As a millennial, it was particularly interesting and beneficial to hear unique perspectives on harnessing the influence of my generational namesake, and how best to resonate with them as a brand. After all, U.S. millennials and Generation Z will shell out an estimated $250 billion this year.

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Managing Millennials: Listen More

It’s no secret employers are eager to understand how to engage the Millennial generation taking over their workforce.

In a time and industry increasingly focused on diversity and inclusion, we cannot forget the crucial role that age plays. Different generations provide opportunities for fresh perspectives and diversity of thought and, perhaps more notably, a need for inclusion.

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Marketing Home Products to the ‘Grown-up’ Millennial

We all know the misguided stereotypes that have infiltrated the cultural conversation about Millennials – entitled, not ready to put in the work to get to the reward. While some of those attributes may apply to some in this category, as with all stereotypes, there certainly are no hard and fast rules that can define an entire generation – especially one as diverse as Millennials. I can personally attest to the fact that such sweeping statements are very off base.

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Why the Word Millennial is Not Cliché

In our industry, “marketing to millennials” may prompt eye rolls. Once a word permeates the media vernacular and become ubiquitous, it starts to feel like jargon sans meaning.

But I’m here to say that the word millennials is not a buzzword or catch phrase. It’s also not meant to downplay the importance of other generations, as Gen X and Boomers are also largely untapped targets that we focus on with great vigor.

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