Tag Archives | mothers day

Lessons from Mom

As we approach Mother’s Day, we wanted to take a moment to celebrate all things mom. Specifically, how a mother’s influence shapes your professional presence. Below are two unique perspectives on how both being a mom, and the guidance she provides, can have a profound impact on the decision making process throughout your career. Cheryll Forsatz, SVP, External Communications, and Mike Doyle, Regional President, share their distinct points of view on “lessons from mom” that are just as valuable in the boardroom as they are on the playground.

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Celebrating Moms

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First, as a mother of two myself, let me take a moment to wish all the wonderfully hard-working and generous mothers out there a Happy Mother’s Day!

Jane Sellman once said, “The phrase “working mother” is redundant.” But the ways moms define success is not.

At Ketchum, we (and everyone else, we hope) appreciate moms throughout the year. And, as marketing-to-moms thought leaders, we know that moms represent trillions of dollars in purchasing power – more than any other consumer segment – and that moms’ economic power is still growing.

We also know that moms are now the primary breadwinner, or on par with a partner, in almost half of U.S. households (Happy Mother’s Day, indeed!) and at rates that are quickly increasing around the world (click to tweet).

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