Tag Archives | PR measurement

Lessons Learned From a Long Career in Public Relations

I did it. On July 31, after 17 great years at Ketchum, I retired from my full-time role as CEO of Ketchum Global Research & Analytics. However, if being retired means not working at all, then let’s call it quasi-retirement. I have contracted with Ketchum to serve as KGRA’s part-time chairman for the next two years.

When you reach retirement, people at earlier stages of their careers often ask what lessons you’ve learned. Here are three of mine…

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Measuring PR: Beyond the Barcelona Principles

This post originally appeared in the blog PRSAY, the official blog of the Public Relations Society of America.  If you’ve been following the measurement world within the PR industry over the last year or so, you’ve seen a fair amount of news coming out of first Barcelona in 2010, and then Lisbon this year. It may have caused you to wonder: How come the measurement folks meet in cool places on the Iberian Peninsula, and we get stuck with conferences in Detroit, Orlando and Philadelphia? Well, we welcome more people to the measurement tribe at any time, and in fact, the 2012 version of the European Measurement Summit will be in Paris.However, maybe measurement or Paris is not your thing, but you want to at least understand the state of play. Here is what you need to know.

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Researchers Have All the Fun: Thoughts on AMEC's Lisbon Measurement Summit

Researchers Have All the Fun: Thoughts on AMEC's Lisbon Measurement Summit

Last week, I, along with several of my Ketchum colleagues from the U.S., U.K., Spain, Germany and South Africa, had the pleasure of convening in Lisbon for the 3rd European Summit on Measurement by the International Association for the Measurement and Evaluation of Communication (AMEC). The main purpose of the summit was to build off of the work done last year in Barcelona, where the industry adopted seven guiding principles for itself to guide us in our work.In addition to mapping a way forward (more on that in a moment), the summit also included seven workshop sessions, each one focused on demonstrating how to apply each one of the seven Barcelona Principles in the daily lives of PR practitioners. Here are some of the highlights:

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