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6 Essential PR Predictions for 2018

I recently took part in a webinar hosted by Cision where we examined some of the most critical challenges, trends and themes facing our industry in the year ahead. Topics ranged from the proliferation of fake news, to the increasing importance of brand integrity (and crisis management) in today’s hyper-connected, and scandal-laden, media landscape.

The skills, technology and workflow used in media and public relations are all converging and 2018, like its predecessor, should prove to be another watershed year for PR.

The brands that capitalize on these new and emerging trends stand to gain the most in the coming months. Here are a few of the most interesting bits from our discussion…

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