Tag Archives | purpose

The Environment Is Under Threat, but Not in the Way You Think

Nearly 50 years ago, the U.S. passed legislation to ensure the air we breathe and water we drink is clean, and that endangered animals and federal lands are protected. For 20 years, enforcement of these laws ranged from full swing or lapsed, depending on the political winds. And then something remarkable occurred: the American people took over and started a movement, spurring action to protect the environment.

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The Year of Purpose: Stepping Up and Out

WITH THE NEW TAX PLAN IN FULL FORCE, WILL THE PRIVATE SECTOR CONTINUE TO PASS THE TEST?

In December 2016 I wrote an opinion piece called “Will the Private Sector Pass the Test?” which hypothesized that despite – or perhaps due to – the fact that the newly elected U.S. leadership planned to reduce regulation and deprioritize its responsibility to the environment and society, the private sector would increase their advocacy and investment in Purpose (CSR, social and environmental issues). 

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Video: Purpose as the New Bottom Line

“Allow your passion to become your purpose, and it will one day become your profession.” – Gabriel Bernstein

Communicators are being asked to play an even more pivotal role in shaping the way organizations operate, and are collectively presented with the unique opportunity to encourage organizations to question long-standing beliefs, and embolden them to make a difference by focusing on purpose as well as profit.

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The Billion-Dollar Purpose Club

Freya Williams, author of Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, recently gave an inspiring speech where she discussed the first nine (or ten) companies that had successfully been built into billion-dollar brands by focusing on purpose. As I was listening, the person sitting next to me asked why so many other companies – including the $6B company he represented – were not considered one of Freya’s “Green Giants.”

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