Tag Archives | social media marketing

Managing the Impact of Facebook’s Newsfeed Changes

Facebook announced important changes to its newsfeed algorithm last week. The changes prioritize consumer engagement on the platform and have important implications for brand marketing and public relations. Our digital strategists from around the world have decoded the changes. Here’s where we’ve landed…

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How Brands Can Learn from Mobile Gaming

If your Christmas dinners and New Years Eve parties were anything like mine, then you probably stopped what you were doing, gathered your friends and family of all generations together, and heard comedian Scott Rogowsky’s voice echo off of everyone’s phone speaker as he cracked a few jokes and dished-out 12 questions for a chance to win thousands of dollars.

If you have no idea what I’m talking about… it’s called HQ Trivia, the mobile gaming app that is ushering in a new era of how we interact with digital content by rolling up an interactive trivia game and live TV show all into one mobile app. It seems as if everyone is hooked. This past week alone saw a whopping 1.2 million “contestants” across the U.S. and Canada tune in to play during one of their scheduled broadcasts.

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Finding Social Inspiration In a Galaxy Far, Far Away

When looking for creative and innovative ways to share a brand’s story, we often find inspiration from Fortune 100 brands, inspiring purpose-driven organizations or from no-holds-barred start-ups. But sometimes, we can discover inspiration in unlikely and often uncharted territory for communications professionals. Yesterday, NASA hosted a press conference to announce its discovery of seven new Earth-sized planets orbiting a nearby star (a mere 235 trillion miles away), and opened the event up to the public by allowing curious community members to #AskNASA any question on their social platforms. NASA also had a session with Reddit and Ask Me Anything (AMA) after the press conference.

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Tips to Keep Your Story Sharp in an Excessively Talkative World

Once upon a time, you might have known a small handful of people who were afflicted with the gift of gab. Perhaps it was Aunt Gloria who was famous for monopolizing holiday dinner conversation, your loquacious neighbor Kathy who verbally assaulted you as you lugged in the groceries, or Tony the dry cleaner who just couldn’t let you get away without sharing his life story.

The problem has multiplied. With 24-hour cable TV news, marathon political debates, a proliferation of pitchmen, and mobile phones in the hands of every pedestrian on Earth, the chatter is never-ending.

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