Tag Archives | super bowl

2018 Super Bowl Marketing in Two Words: Dilly Dilly!

In what may be an early leader for understatement of the year, the Super Bowl is big business, and in 2018 business if booming! To which I say “Dilly, Dilly!” (but more on that later).

That’s right, despite all the controversy and drama swirling around the NFL, the Super Bowl, a gridiron championship game that has grown into both an annual cultural and social phenomenon, as well as an advertising showcase, has remained impervious to the factors that have tarnished the league’s symbolic shield. As brands line up to spend more than $5 million for a 30 second ad, NBC expects to generate $500 million+ in sales for a broadcast property where viewers look forward to the commercials almost as much – if not more in some cases – than the game itself.

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50 Looks Good on You, Super Bowl

For 50 years, the world has stopped for one glorious afternoon every February. From can’t-forget plays, to live wardrobe malfunctions, to ads so funny you’ll never forget—it’s safe to say the Super Bowl is a memorable time. This year, however, the game is changing. Brands and marketers are deep in a last minute scramble to make sure that 50 is a birthday that Super Bowl revelers will never forget. Here are the four biggest trends we’re noticing this year (click to tweet):

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Five Lessons in Managing Big “Moment in Time” Marketing

There have been three, major events so far this year for big brands and brand marketing — CES, the Super Bowl and the Grammys – and Ketchum and its clients have been involved with all three with successful, high-profile campaigns. Having just returned from a week in Los Angeles that included a media day at CAA, a private concert with Nick Jonas and attending the Grammy Awards, it was a week full of exciting events and great learning.

Here are five observations that may help the next time one of your clients takes on a major event initiative:

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4 Ways the Super Bowl Could Score Big with Women & Moms

Women account for an estimated 45 percent of the NFL’s 150 million American audience and are perhaps pro football’s true MVPs. Female fans, a group beloved by advertisers, represent the league’s biggest opportunity for growth. And, according to our recent Ketchum Breadwinner PheMOMenon study, nearly half of all U.S. moms (49 percent) are now the primary breadwinner or are on par financially with their significant other. That makes women (and especially moms) a force to be reckoned with in the NFL, even if they aren’t lining up on the gridiron.

Will this year’s Super Bowl succeed in scoring with the female fan base, or will the domestic abuse issues and “deflate gate” cast a shadow over women’s interest in the game?

If last year was any indicator, the Super Bowl will be used even more in 2015 as a platform to connect with moms and their families. Of course there will be cute puppies (or, in the case of Go Daddy, not), big stars and lots of humor. But, our Breadwinner PheMOMenon data reveals that the true key to reaching moms has everything to do with how they define success.

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