Tag Archives | twitter trends

Why Twitter is Trialing 280 Character Tweets

User behaviour, customer service and social insight, are all reasons that Twitter is trialling longer tweets.

Twitter has a problem. It hasn’t seen significant user growth since 2014.

User data for Q2 2017 was flat over the previous quarter at 328 million. The platform needs to increase users in order to increase revenue from advertising.

Twitter has tried a number of different innovations in the past 12 months to drive growth including improved safety; algorithm changes; and removing usernames from the 140 character limit.

The latest change, announced in a tweet by CEO Jack Dorsey last night, sees it trialing tweets of 280 characters.

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Twitter: You’re Doing It Wrong

There’s been much conversation lately about how Twitter is dead, and how nobody clicks anymore and how engagement is a thing of the past. I won’t disagree with the gist of the sentiment, but do you know what I find ironic? The folks leading the debate are the same folks who are killing it. Yup. I’m talking to you – all of you – brands, influencers, media: you’re doing it wrong. But you have the power to restore it back to the glory that it once was. Oh, Twitter circa 2010, how I miss you!

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