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As Universities Evolve, So Must University Communications

Universities have always been a breeding ground for activism on society’s inequalities. But today, as the national opprobrium intensifies, higher education campuses are seeing this play out more intensely. As a result, university leaders and chief communicators must continually look at existing communications strategies, and how new higher education dynamics may impact those strategies for the upcoming school year and beyond.

For starters, as educational institutions, they are many things to many people – career developers, repositories of intellectual capital, research incubators, major employers, social communities, symbols of civic pride, and so much more.

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