Tag Archives | video

Short-Form Video: The Next Crop of Storytellers Are Homegrown

It’s no secret that today’s younger consumer is cut from a different cloth. They don’t want as much TV as their elders – they are focused on Snapchat, Instagram and YouTube. The evolution of media has helped mold a new generation that demands a constant flow of smart, snappy content, and frowns upon advertising and naturally blocked online ads. This shift in behavior is, in large part, why brands are focusing more and more attention on short-form digital content.

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Subscribers vs. Views – How To Best Measure and Create Engaging Online Video Content

Subscribers vs. Views – How To Best Measure and Create Engaging Online Video Content

In my last blog post, I talked about the fact consumers are watching less online video than many of us may realize. The other issue we content creators – and if we’re in PR, we should count ourselves in that camp – are facing is: how many of those views are accurate?

There was a great post on GigaOm by Liz Shannon Miller this week that asked, “What should matter more on YouTube: Subscribers or Views?” 

It started with a simple question: if views can easily be sold, manipulated, etc., is there a “better metric for determining online success?”

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Hold On a Minute There Budding Filmmakers . . .

Hold On a Minute There Budding Filmmakers . . .

I could throw amazing stats at you about how many YouTube videos are consumed every day. Or how many TV shows are watched on Hulu, via iTunes, etc. And on the PR/advertising/marketing side, I could talk about the insane numbers surrounding the Old Spice commercials, YouTube videos, etc.  But guess what? Most people have short attention spans when it comes to Web videos and aren’t watching as much as you might think they are.

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