I stepped into the batter’s box at Yankee Stadium with shaky hands and weak knees. Waving the bat above my shoulder, I tried to look the part while Masahiro Tanaka stared down his catcher for the sign. Would he try to blow me away with a mid-90’s fastball? Buckle my knees with a slider? If that wasn’t enough to think about, there was always that devastating splitter. In an instant, there it was: slider, tailing outside. My bat sparked to life and a little bouncer dribbled up the third base line. I made contact! And I might have beaten the throw to first base too… if I wasn’t wearing a virtual reality headset.
Along with 50+ million other sports fans in North America, I too obsess about fantasy sports – and this time of year, I’m particularly fixated on fantasy basketball. This past week, my near-constant attention to an imaginary basketball team, Dynamite Diggums, led me to this tasty little nugget: Los Angeles Clippers’ center DeAndre Jordan is experimenting with VR to improve his free throw shooting.
For the past few weeks we’ve invested in demonstrating Virtual Reality to Ketchum’s employees, clients and partners. It’s indescribable. The only way to understand the potential of this technology is through context. We all know VR is going to be huge… and after these past few weeks, I firmly believe it’s going to be even bigger than we think.
Imagine sitting in the front row at one of the highest-rated basketball games of all time: Game 7 of the 2016 NBA finals. Over 30 million people tuned in to watch the Cavaliers’ historic win over the Golden State Warriors in Oracle Arena.
Now, imagine being completely immersed in a front-row experience from the comfort of your own couch…
Looking around the arena, following the players up and down the court as if you were there in person, live, hearing everything around you, and experiencing a historic Game 7 as a completely immersive 360 experience through Virtual Reality.
It is virtual reality’s time to shine! While the concept of VR has been around for years, it’s now the “next big thing” in the media and marketing world. Even with industry insiders screaming “FINALLY,” it’s no secret that VR has become a fast-growing space, especially as cameras have improved and viewership numbers increasing every single day.
I love creative technology and consider myself a futurist.
With the arrival of Ketchum VR, my mind has been captivated by the current and seemingly limitless future possibilities of VR.
In the communications world, we are at a new tipping point toward real innovation in how we engage with audiences. Thanks to virtual reality technology, we won’t only be producing innovative content, but we’ll also be designing fully immersive consumer experiences.
Around the world, interest in the newly released Pokémon Go game has been so high that user stress periodically stopped the game from working properly. The number of daily active users is already set to eclipse that of Twitter and the internet cannot stop talking about it. So, what does this show us as communications professionals: That there is great success to be had if brands can create immersive experiences using Augmented and Virtual Reality.
When Facebook recently rolled out 360-degree video capabilities on the platform, it was a reminder that Virtual Reality (VR) headsets are set to be in consumer hands in 2016. This industry has been forecasted by Digi-Capital to surpass $30 billion in revenue by 2020. So, how can/will the communications profession embrace and inevitably utilize this technology?
Here are five insights that I have gleaned through research and attending a number of talks by key players in this exciting new industry.
We Are Ketchum
Data: Beyond a Shiny Toy
In a recent interview related to WPP earnings, WPP’s CEO, Sir Martin Sorrell said, “The three main reasons why the ad market is struggling are because of digital disruption, activist investors and the low cost of capital money.” He went on to talk about the first reason – digital disruption – in the following terms: […]
Why Twitter is Trialing 280 Character Tweets
User behaviour, customer service and social insight, are all reasons that Twitter is trialling longer tweets. Twitter has a problem. It hasn’t seen significant user growth since 2014. User data for Q2 2017 was flat over the previous quarter at 328 million. The platform needs to increase users in order to increase revenue from advertising. […]
Data: Beyond a Shiny Toy
Are You Ready to “Scan and Go?”
Wouldn’t you love to walk into your local grocery store, scan the items on your list, put them in your bag and head straight to your car when you’re done? No waiting to reach the cashier in long checkout lines, or even shorter self-checkout lines for that matter. I’m talking about a completely autonomous experience. […]