Tag Archives | World Economic Forum

WEF: The Automation Transformation

Salesforce CEO Marc Benioff at the World Economic Forum.

If you’ve read this blog before, you will have heard me talk about the impact of A.I. Unsurprisingly, A.I. remains one of the biggest topics of conversation at the World Economic Forum this year. But what has struck me is a recurring theme of transformation. A.I. is no longer something for the tech industry to consider – it is infiltrating our entire way of life, from self-driving vehicles, to healthcare, to the analytics tools we count on for developing influencer marketing programs. It is transforming the very nature of industries, and we all need to learn to adapt as A.I. takes its rightful place in the mainstream.

This week in Davos I have been intrigued by this theme of transformation – in sessions as diverse as healthcare technology, economic issues and the future of work. Here are a few key takeaways…

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WEF: Creating a Culture of Care

With the World Economic Forum’s 2018 Annual Meeting now in full swing, I noticed a common thread emerge through a number of meetings and sessions: a focus on building inclusive work environments that foster a caring culture. I had the pleasure of serving on a panel on that very topic at the Equality Lounge with a group of smart, successful female leaders from Google, Deloitte, Panorama, and Quartz.

I was proud to discuss some of the programs Ketchum has put into place that sets it culture apart, from our unconscious bias training to our efforts to reward and recognize collaborative behavior. I was equally inspired to hear a wealth of ideas for attracting and retaining talent from my fellow panelists. One of the things I enjoyed the most about this panel was that the idea of inclusivity wasn’t perceived as solely an HR responsibility. The panelists run major P&Ls, but also share a personal passion for employee growth and development.

I heard smart strategies for creating compassionate, caring cultures at events like the opening plenary session with the Annual Meeting’s seven female co-chairs and a breakfast discussion hosted by Mercer.

Here are some of my top WEF-inspired takeaways on the topic…

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Why WEF Matters: In Your Own Words

The World Economic Forum Annual Meeting in Davos, Switzerland, begins tomorrow. Davos is an intense week, with seemingly more events and discussions taking place this year than ever before, on the most important business, political, environmental, and societal issues impacting the world today.

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WEF: The Future of Tech Looks Bright

My tablet possesses processing power equivalent to 5,000 desktop computers from 30 years ago. The average adult in the U.S. consumes more than 10 hours of digital media per day. Sensors are connecting the physical world to virtual networks. AI software is engaging us daily under the names Alexa, Siri, Cortana and Google Home. Since the World Economic Forum introduced the concept of the Fourth Industrial Revolution at Davos last year, I’ve noticed tremendous leaps in the technology that’s already a part our daily lives, and the innovations that are just around the corner.

Here are a few of the big tech trends making waves in Davos this year:

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WEF: A 100-Year Life, Well-Lived

My husband’s grandmother is nearing 102 years of age, and a colleague just celebrated her grandfather’s 100th birthday. Reaching this age used to seem like a pipe dream, but as living beyond 100 becomes more common, I’ve found myself, and my social circle, discussing what this trend will mean for us and our children. Will our quality of life improve as our longevity increases? What lifestyle changes should we be making now to improve our odds of living healthy later?

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Why WEF Matters: Four Perspectives

The kickoff to the fabled World Economic Forum Annual Meeting in Davos, Switzerland, takes place on Tuesday, and we are once again gearing up for a full week of important discussions on the biggest business, political, environmental and societal issues impacting the world today. I like to call it the “Davos marathon,” as it really is a nonstop week of inspiring conversation, interaction and education.

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(VIDEO) Global Insights from a World Forum

Before attending the World Economic Forum, I spent a lot of time thinking about which sessions to attend and tried to cover diverse topics relevant to our clients and staff. I published a series of blog posts and hosted a webinar, yet there were still many questions left unanswered. As the delegate representing our agency, I put out a call across Ketchum inviting everyone to send me their most burning questions (click to tweet). Here is a sampling of the questions that arose, and the answers that I found.

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WEF: The Imperfect Perfect Leader

At Davos, it is sometimes the event you walk into alone with no expectations that turns out to be the most thought-provoking, and last week’s Harvard Business Review dinner at the World Economic Forum’s Annual Meeting was just that. I signed up for the event because I truly enjoyed Bill George’s book, “True North.” Little did I know I would end up seated among a table of Harvard University graduates and next to the Dean of the Harvard Business School, Nitin Nohria, who was inspirational and a fearless listener.

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Six Tips for Brands to Get Smarter About Smartphones

Versions of this article appeared on CNBC.com and the World Economic Forum Blog: Agenda

The remote control revolutionized how we watched TV—turning some of us into couch potatoes. We no longer had to manually get up to pick one of a few channels. The entry of the remote control in 1955 made channel surfing possible, allowed us to avoid commercials and forced brands to work harder for our attention.

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WEF: Why it Matters

The World Economic Forum’s Annual Meeting begins tomorrow in Davos, Switzerland. With a mission to improve the state of the world, the Annual Meeting often shapes the agenda of the political, economic and social landscape for the year ahead. This year’s theme, Mastering the Fourth Industrial Revolution, promises to be one of the most compelling in the organization’s 40-plus year history.

Each year, all eyes are on Davos, high up in the Swiss Alps, as more than 2,000 heads of business, government officials, and nonprofit and religious leaders convene to discuss some of the world’s most pressing issues and plan for the future.

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