Tag Archives | Young Marketers Competition

We are Young Lions, Hear Us Roar!

A key part of the Cannes Lions International Festival of Creativity is the series of Young Lions competitions. Sponsored by PR Council, the competitions are designed to foster promising talent across a range of creative disciplines. This year, we’re proud to announce that two colleagues from Ketchum’s Chicago office – Patty Bloom and Rachel Carlisle – will be representing the U.S. in the Festival’s Young PR Lions Competition!

To better understand the significance of this honor, we sat down with the team for a Q&A on their experience so far, and what’s still to come as they prepare for Cannes.

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Cannes Communiqué: And the Winner Is . . .

Cannes Communiqué: And the Winner Is . . .

Turnabout is fair play, they say, and I have to admit it was more than a little satisfying to be on the other side of client presentations for a change. As written earlier, Ketchum served as global sponsor for the Cannes Lions Young Marketers Competition, which saw two-person teams from client organizations from 17 countries competing to produce the perfect brief. Each team qualified by winning its national competitions, making Cannes something like the Olympics of marketing communications.The assignment was no walk on the beach. Each team was given two days to develop a concept for a new product or service its company could launch locally or internationally, with the profits to go to a fitting charitable cause. Then they had to write a two-page brief for a marketing communications agency, supplemented by a presentation not to exceed eight slides.

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