Welcome to 2016!

Blog Image2016 is upon us. It seems like only yesterday we were predicting what was in store for 2015, and in the last 12 months we saw many of those trends come to fruition and then shape the ways we and our clients responded using different elements of the marketing mix. Anticipating the trends of 2015, we brought to bear offerings, like Ketchum 50+ and Engaging Gen Z to help our clients best reach their target audiences with the right expertise, backed by proprietary global studies like the New Man Code, Liquid Change and Innovation Kernel.

Before we move swiftly into 2016, I think it’s important to pause and consider all that happened at Ketchum in 2015. This year I am particularly excited to share our Year in Review, which includes our colleagues’ favorite moments via a crowd-sourced social media content hub. Many themes emerged, but I think the biggest is a great sense of pride in the work that we do, and an appreciation for you, our community of friends, colleagues and clients; we wouldn’t have been able to do any of it without your partnership.

On behalf of the 2,500+ talented Ketchum professionals from across the globe, I wish you all the best for the New Year and hope we find many ways to work together in 2016.

We now are poised to forge ahead, anxious to see what the year has in store. Happy New Year.

About Rob Flaherty

Rob Flaherty is Partner, Chairman and Chief Executive Officer of Ketchum, one of the world’s top communications firms and PRWeek’s 2012 Agency of the Year. Flaherty leads Ketchum’s 20 member Global Leadership Council to guide the strategy, client service and performance of the agency. Since joining Ketchum, Rob has been involved in all aspects of the firm’s business, including having successfully led its largest office, one of its global practices and several of its largest client engagements. In addition to his position at Ketchum, Rob is very active in the industry, serving on the executive committee of the board of the Institute for Public Relations, on the Agency Management Committee of the Council of Public Relations Firms, and on the advisory board of directors for Room to Read, Ketchum’s global pro bono partner. Follow Rob on Twitter at @flahertyrob.