Welcome to 2016!

Blog Image2016 is upon us. It seems like only yesterday we were predicting what was in store for 2015, and in the last 12 months we saw many of those trends come to fruition and then shape the ways we and our clients responded using different elements of the marketing mix. Anticipating the trends of 2015, we brought to bear offerings, like Ketchum 50+ and Engaging Gen Z to help our clients best reach their target audiences with the right expertise, backed by proprietary global studies like the New Man Code, Liquid Change and Innovation Kernel.

Before we move swiftly into 2016, I think it’s important to pause and consider all that happened at Ketchum in 2015. This year I am particularly excited to share our Year in Review, which includes our colleagues’ favorite moments via a crowd-sourced social media content hub. Many themes emerged, but I think the biggest is a great sense of pride in the work that we do, and an appreciation for you, our community of friends, colleagues and clients; we wouldn’t have been able to do any of it without your partnership.

On behalf of the 2,500+ talented Ketchum professionals from across the globe, I wish you all the best for the New Year and hope we find many ways to work together in 2016.

We now are poised to forge ahead, anxious to see what the year has in store. Happy New Year.

About Rob Flaherty

Rob Flaherty is Chairman of Ketchum, a top-five, global PR firm, and member of Ketchum's 19-member Global Leadership Council that guides the strategy, client service and performance of the agency. Since joining Ketchum in 1989, Flaherty has been involved in all aspects of the firm’s business, including having successfully led its largest office, one of its global practices and several of its largest client engagements. As a client counselor, Rob specializes in corporate positioning and issues management. He has helped companies prepare for and respond to challenging situations ranging from product liability and airline accidents to data breaches and antitrust litigation. He also has played a lead role in growing the firm’s client base. Flaherty became President of the agency in 2008, CEO in 2012 and today, as Chairman, is one of the industry’s most sought-after client counselors. Flaherty was named Global PR Leader of the Year in 2016 by the International Communications Consultancy Organization (ICCO). Follow Rob on Twitter at @flahertyrob.