Talking Workplace by Facebook with Michelle Mahony

Michelle Mahony, SVP, Director at Ketchum Change, was recently a guest on ICology—a podcast about interesting people, doing interesting things in the world of internal communications—to discuss Workplace, Facebook’s new internal social networking tool for corporations. In her conversation with Chuck Gose, she talks candidly about the benefits of Workplace, why it is more than just Facebook for corporations, and the common challenges with implementing new internal communications platforms.

Below are highlights from the conversation:

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7 Tips to Building a Better Social Media Content Calendar

A planned content calendar sets out a program of activity for a public relations campaign or social media community. It is typically laid out as a grid with events plotted against time, like a Gantt chart. In this post I’m going to explore how to build a content calendar for a social media campaign. Here’s a sample calendar that you can cut and paste from Google Documents.

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Video: Purpose as the New Bottom Line

“Allow your passion to become your purpose, and it will one day become your profession.” – Gabriel Bernstein

Communicators are being asked to play an even more pivotal role in shaping the way organizations operate, and are collectively presented with the unique opportunity to encourage organizations to question long-standing beliefs, and embolden them to make a difference by focusing on purpose as well as profit.

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The Communications Evolution: Climb Aboard, or Risk Being Left Behind

Among the lessons I took away from the 2016 presidential election – and there were many – was the provocative power of visual communications. We heard and read plenty throughout the campaign, but what we saw may have impacted us even more.

Facial expressions and body language during debates, finger-pointing combatants at campaign rallies, memes and videos that exploded virally. Clearly, the public was hungry for raw, authentic emotion – and they got it.

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Web Summit: 5 Key Takeaways For Communicators

We recently had the pleasure of attending Europe’s biggest start-up event, Web Summit 2016 in Lisbon, Portugal. It was an incredible experience charged with some of the most inspiring and innovative people and companies on the planet. We brought back five key takeaways for communicators that we hope catalyze new ways of thinking about how brands will activate within emerging technologies.

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KSR Month: Slow and Steady Wins the Race

Excitement spreads fast every time our global month of service rolls around, which consistently makes planning for KSR activities a fun and rewarding experience. Giving back to the community in Stuttgart is close to our colleagues’ hearts, and Ketchum’s global commitment to CSR is felt throughout every hallway, conference room and cubical in our office during this time of year.

Nonetheless, planning for our second KSR Month wasn’t exactly logistically easy, but a consensus was eventually reached to support a place that happily takes all of the help it can get: the local animal shelter, Tierheim Botnang.

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Inclusiveness & Democracy: A Real Test of Sportsmanship

Sportsmanship can be defined as playing fair, treating opponents with respect, following the rules and respecting the judgment of referees. We’ve all seen good sportsmanship, whether on the basketball court as players greet each other at the beginning and congratulate the winner at the end, or a football player extending a hand to help an opponent off the ground. Even in boxing, a sport I find particularly brutal, opponents touch gloves at the start, fight hard and ultimately embrace one another in congratulations.

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KSR Month: A Helping Hand

More than 900 Ketchum employees around the world recently participated in KSR Month, our global month of service, supporting 45 non-profit organizations. As part of the initiative, I was randomly selected to tell my personal story about my, and my office’s, volunteer experience.

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The 3 Most Important Things About Marketing in the Social Landscape

I was recently asked, “What are the three most important things that brands should know about marketing in the social landscape and why?” I found this question particularly interesting and thought-provoking. How do you whittle down the vastness that is social media marketing into just three things?

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VR Will Be Bigger Than We Think

For the past few weeks we’ve invested in demonstrating Virtual Reality to Ketchum’s employees, clients and partners. It’s indescribable. The only way to understand the potential of this technology is through context. We all know VR is going to be huge… and after these past few weeks, I firmly believe it’s going to be even bigger than we think.

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