Programmatic Ads: Is the Proof in the Pudding?

When my programmatic writing wheels started turning, my mind immediately swung comfortably to the search, social, native and video pieces on my imaginary, but personally preferred, paid media chess board. There I could easily talk about the who, what, when, where, why, and how I want to target – along with what the results would be – but there was an investigatory puzzle piece missing.

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Four Disruptions That Will Change Your Employee and Customer Experience

Trend tracking is an integral business tool that can give companies a leg-up on their competition, help predict areas of growth and gain insight into the minds of consumers. With 2016 in the rear-view, now is the time to focus on ways to advantageously position your company for success. Here are four disruptions organizations need to prepare for, as they will change employee and customer experiences.

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CSR: Will The Private Sector Pass the Test?

Despite the urban/rural divide that political winds have carried with recent events in Great Britain, the United States and other countries, and potential changes to current environmental and social-economic structures, companies have a choice to make: Will they increase their advocacy and investment in Purpose (CSR, social and environmental issues), or will they take advantage of reduced regulation and pressure and deprioritize their responsibilities to the environment and society?

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Getting Engaged on Valentine’s Day: Winning Hearts and Minds on the Internet

Never forget, the internet is a network of people, and the most successful brands are those that are human. In the spirit of a holiday dedicated to winning the hearts and minds of your audience, regardless of its size, here are eight engagement tips for your organization to apply in its communications approach on Valentine’s Day.

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How Communicators Are Adapting to the Trump Era

Every new presidential administration brings changes along with it. Since President Trump’s inauguration, the public relations discipline is already adapting to this new normal. I recently spoke on a PR Council panel about how to effectively communicate in a “Trump World.” Perhaps the most discussed topic was that, even though the President has only been in office for a couple of weeks, the rules of engagement have drastically changed.

From “Skype seats” in the White House briefing room to “guidance” on how reporters should cover the administration, the media landscape has been democratized and communicators need a new playbook for how to engage with influencers and reporters. Furthermore, how communicators and others are adapting to the landscape is an important and evolving case study for the public relations discipline.

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Reputation Management: A Blueprint for 2017

2017, a year of significant change in many parts of the world for sure. What will it hold for organizations in the area of reputation management? A new year always brings new challenges in an ever-evolving reputational threat landscape. But it also inevitably includes imperatives which are seemingly timeless and risks we can anticipate year after year.

With that in mind, here are seven observations, potential watch-outs and recommendations for brands and organizations as we begin the year:

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Do Mediagenic Digital Influencers Exist?

Influencers are in high demand, and as we continue to explore the potential of brand/influencer relationships, the notion of multifaceted influencers, those who not only develop content – but can also participate in media interviews, is taking center stage. So, we asked ourselves, do “mediagenic” influencers exist? While many are capable of “doing it all,” you need to consider a few different factors before asserting that an influencer can serve in a multi-purpose role…

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Game-Planning for a Successful Super Bowl

The Super Bowl is a cultural phenomenon, with people from all over the world tuning in to watch the game, the halftime show and the ads; perhaps not in that order. And, regardless of the current issues the NFL is facing both on-and-off the field, this year’s event figures to once again deliver a mass audience devoted to delivering as much, if not more, social chatter about the ads rather than what transpires on the gridiron.

It used to be that the game-winning formula for Super Bowl marketers was simple: Run New Ad + Hire Spokesperson + Host Party = Success!

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Turning the Page on 2016

“Reading is a way to slow down and get perspective. There’s something particular about quieting yourself and having a sustained stretch of time that is different from music or television or even the greatest movies.”

He didn’t single me out directly, but when Former President Barak Obama recently said this to the New York Times, well, I just know he was talking to me.

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The Influencer Relations Gold Rush: How to Find a Nugget

The 1848 discovery of gold in a hitherto sparsely populated part of the world called California sparked one of history’s classic gold rushes. Gold fever brought thousands of migrants to the region, saw entire gold mining ecosystems spring up almost overnight and set California on a new trajectory.

Fast-forward 168 years and another type of gold rush is in full swing. This time in a hitherto under-populated part of the communications industry called influencer relations. Once again entrepreneurs are flooding in, new ecosystems are popping up, and the historical status quo looks sure to be disrupted – as PR, digital and advertising firms all seek to own this expertise.

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