Does Influencing People Still Matter? More Than Ever.

In a world dominated by algorithms and data, and a diminishing of traditional media’s reach and impact on the general public, does influencing people still matter? I recently had the pleasure of tackling this subject on stage at Web Summit in Lisbon, Portugal with The Economist’s Gady Epstein. My answer: Yes. More than ever.

Here’s the video, along with a few of the moments from our discussion that I believe resonated with our audience most.

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Is Your Social Listening Only Hearing Half of the Conversation?

We’ve all heard about the power and the importance of social listening in one way, shape or form. But in 2017 (almost 2018), does social listening still hold the same weight as it once did?

Before we dive into social listening, it’s important to define what we’re classifying as social listening. Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. This process is facilitated through the use of third party software to help with aggregating data through platform APIs.

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Quantum Computing, Flying Cars and Fake News: What Was Trending at This Year’s Web Summit?

Known as the “largest tech conference in the world” (or “Davos for geeks”), this year’s Web Summit in Lisbon hosted over 60,000 attendees, more than 1,200 of which were speakers, and a dizzying array of tech. Featuring hundreds of startups, investors and top tech CEOs, the event really has its finger on the pulse when it comes to the biggest and most impactful technology trends today. So, as a member of Ketchum’s technology practice and Web Summit attendee, I was more than curious about what the hottest trends were going to be this year…

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A Primer on How to Be #DataSmart

As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how valuable data is to our clients’ success, but how can I begin to take my base of knowledge to the next level?” Turns out, the International Association for the Measurement and Evaluation of Communication’s (AMEC) 2017 Measurement Month, a month of learning dedicated to the latest thinking in measurement and analytics, was the perfect place to start.

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Evolving for the Future: Barri Rafferty Named CEO

Today is an exciting day for all the colleagues at Ketchum, for our clients and also for our industry. Today, we named Barri Rafferty Chief Executive Officer at Ketchum, effective January 1, with me continuing as Chairman.

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Thanksgiving is the Perfect Time to Lift Someone Up

A few years ago during a phone conversation with a work colleague, we started discussing another employee and found ourselves zeroing in on one aspect of their work that was less than satisfactory without giving energy to the many positive attributes and immense value the person brought to the organization.

Fortunately my colleague hit pause and offered a perspective that I’ve never forgotten. “We need to be careful not to create a narrative about this person that begins to define them.” We both immediately shifted the conversation and spent the remainder of the call discussing many of the positive attributes this colleague had and why and how they brought great value to the organization. I hung up feeling good about our conversation and the person we were speaking about.

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Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support

This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters. [1] Without even counting Hurricanes Harvey, Irma and Maria, or the California fires, the U.S. has sustained 218-plus weather and climate disasters since 1980, totaling more than $1.2 trillion in recovery costs. When coupled with horrific events like what took place recently in Las Vegas, New York, Texas, and other cities, we should all be thankful for the many first responders, non-profit organizations, companies, and individuals who mobilized instantly – volunteering time and donating money – to help millions of people and communities respond, rebuild and restore livelihoods.

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The Power of Influence

“We don’t see things as they are, we see them as we are.” – The Talmud

It was with this quote that I began a fascinating discussion with neuroscientist, author and professor Tali Sharot. In this era of technology-fueled confirmation bias, particularly how the proliferation of alternative facts shape our decision-making process, I was interested in taking a deeper dive into the science behind our collective motives and actions. Specifically, how held beliefs, and the resistance to new ideas, are motivated by our need to reaffirm preexisting notions of the world and topics we’re most passionate about.

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A Brand’s Guide to Micro-Influencers

If you’ve read any trade publications, or have been in planning meetings recently, you’ve probably heard the term “micro-influencer” come up more than a few times. You might be thinking, “Is this a new type of influencer that I missed?” The answer is no. If you’ve run an influencer campaign in the last five years, you’ve likely already partnered with one. And over the last few years the term, and their relevance, has only risen in popularity.

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Swipe Right: Lessons on Marketing to Youth

What is it about youth that generates such obsession over it?

In marketing and communications, this answer is simple: buying power.

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