As Seen In… PRSA
Measurement and evaluation have become pressing issues for the PR profession. Whether this is due increasing client demand or internal motivation, demonstrating tangible value of PR efforts has never been more important.
As a result, data and analytics skills are becoming just as important as writing and problem solving to succeed in PR. But numbers can be intimidating. As an assistant professor of public relations, I meet students every day who are reluctant to learn analytics because they find it “too complicated.” But it doesn’t have to be (click to tweet).