Want to be a Ketchum Summer Fellow? Game On!

So, how does a company that gets 2,000 plus internship applications go about selecting the best, most qualified candidates out of the pack?

Historically Ketchum has relied heavily on past internship experience as the primary selection criteria for our Summer Fellow Program. And while this strategy has proven very successful, we couldn’t help but wonder, were we using the best method to identify top talent? Was our selection process enabling us to see beyond a resume? Was our selection method limiting us from broadening and diversifying our talent pool?

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The PRCA recently hosted a panel discussion on the role of Public Relations in Britain’s forthcoming referendum on EU membership (click to tweet). Since then, David Cameron has said a draft deal on his reform demands delivers the “substantial change” he wants to see to the UK’s relationship with the EU. With all this in mind, I thought it might be a good time to reflect on how PR might influence the final outcome.

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Influencing the Influencers

The people who lead opinion have changed, but relationship building remains the same (click to tweet).

Remember those days when only journalists, selected A-list celebrities and some wise men and women seen on the TV defined what was important, necessary or entertaining? Me neither.

Now almost anyone can influence how the public think about brands and issues.

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2015-2020 Dietary Guidelines for Americans: What Communicators Need to Know

The new 2015-2020 Dietary Guidelines for Americans (DGA) have received a lot of attention in the news, with many praising the focus on overall healthy eating and some expressing concern with the recommendations. As DGA shape what’s on Americans’ plates for the next five years, here are some key implications for food companies and communicators to consider (click to tweet).

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50 Looks Good on You, Super Bowl

For 50 years, the world has stopped for one glorious afternoon every February. From can’t-forget plays, to live wardrobe malfunctions, to ads so funny you’ll never forget—it’s safe to say the Super Bowl is a memorable time. This year, however, the game is changing. Brands and marketers are deep in a last minute scramble to make sure that 50 is a birthday that Super Bowl revelers will never forget. Here are the four biggest trends we’re noticing this year (click to tweet):

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Why PR Training Matters

As Seen In… PRMoment

There’s a cartoon circulating around training departments and HR teams, an exchange between two executives.

First boss: What if we train them, and they leave?

Second (wiser) boss: What if we don’t, and they stay? Many agency bosses I know face the same dilemma: How do we balance the need to keep our people on top of a never-settled world while finding time to do work for clients? And aren’t we just investing in the competition’s future?

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(VIDEO) Global Insights from a World Forum

Before attending the World Economic Forum, I spent a lot of time thinking about which sessions to attend and tried to cover diverse topics relevant to our clients and staff. I published a series of blog posts and hosted a webinar, yet there were still many questions left unanswered. As the delegate representing our agency, I put out a call across Ketchum inviting everyone to send me their most burning questions (click to tweet). Here is a sampling of the questions that arose, and the answers that I found.

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Brands Can’t Bank on the Loyalty of 50+ Consumers

When I moved from San Francisco to New York City five years ago at the age of 50, I opened a checking/savings account with a new bank. I really liked my old bank. In fact, we’d been together for more than three decades—since my freshman year in college. I’d picked them because they were the only bank in my college town that would issue a credit card to an 18 year old; that trust fueled my loyalty.

But as I prepared to move to New York City, I could see that they just weren’t going to be there for me, offering just a handful of ATMs and even fewer branches. I felt conflicted, as it was difficult not to be attracted to other banks that would be there for me at every corner, deli and pharmacy.

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Top 100: The Digital, Social & Media Stories That Shaped 2015

Top 100: The Digital, Social & Media Stories That Shaped 2015

The Ketchum Engagement Network is a community of digital and social practitioners across the world tasked with understanding what’s happening on the internet, and looking for ways to better understand consumer behaviour and help our clients engage with their publics.

Here are the 100 most important digital, traditional media and social stories that we spotted during 2015 (click to tweet). There are platform updates, new tools, innovation in media, and new reports and regulations.

This article was originally written for the Ketchum Digital & Social Almanac 2016. Please follow along with the complete 60-page book for further analysis of the trends that we’ve identified for the year head.

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WEF: The Imperfect Perfect Leader

At Davos, it is sometimes the event you walk into alone with no expectations that turns out to be the most thought-provoking, and last week’s Harvard Business Review dinner at the World Economic Forum’s Annual Meeting was just that. I signed up for the event because I truly enjoyed Bill George’s book, “True North.” Little did I know I would end up seated among a table of Harvard University graduates and next to the Dean of the Harvard Business School, Nitin Nohria, who was inspirational and a fearless listener.

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