Think About Your Work Environment and Optimize Your Productivity

Would you ever cook breakfast in the shower? Probably not. Making breakfast is an activity that typically takes place in a very specific environment – the kitchen. We plan our non-work activities to take place in particular spaces; so why not do the same for our tasks at work.

As an organizational psychologist, I focus on human behavior in the workplace. There are ample studies about the best time of day to perform certain tasks – the best time to send an email, hold a conference call, make a big decision, etc. To complement that school of thought, I believe there are also ways to be more productive by tackling the right tasks in the right environments.

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Sustainability & The Private Sector: A New Framework for Brands

Last week, the United Nations codified the Sustainable Development Goals (#SDGs), building on the success of the Millennium Development Goals (MDGs) that launched in 2000 as a way to provide developing countries a framework to address social and environmental challenges around poverty, hunger, education, water and other fundamental human needs. The SDGs set a more holistic framework for addressing societal needs in clear and measurable ways, and include developed countries in addition to developing. And there is an opportunity for the private enterprise to help meet these goals.

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After 125 Careers, Mattel’s Barbie Gets Her Geek On

After 125 Careers, Mattel’s Barbie Gets Her Geek On

Ketchum and Mattel launched a diverse campaign allowing consumers to decide on what Barbie’s career would be. More than 1 million people voted online before Computer Engineer Barbie was born. The campaign garnered more than 1.1 billion impressions in outlets such as The New York Times and Today.

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3 Tips to Connect Your Global Organization (Video)

Global organizations service clients throughout the world with diverse and talented teams and create revenue through a variety of streams. But large, cross-border talent pools require stepped-up communication and connectivity in order to work seamlessly and drive success. How can leaders think beyond the four walls of a local office and capitalize on the clear benefit of having a globally integrated team?

Here are some modern tips to ensure your global company stays connected…

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Tweeting Right To The Top

Social media does indeed provide platforms to connect with basically anyone. We’ve all heard the success stories about people being socially proactive and having their voices heard by those they would have never have imagined reaching. Why not you?

With more C-Suite executives than ever joining social media and expanding their existing footprint, and a trend toward more direct engagement from industry leaders and brands, now is the right time to follow and reach out to your “dream boss.” Think of all the politicians and celebrities that respond to fans, consumer brands that alter products based on Twitter feedback, the news sources that break live stories with pedestrian-shot socially-sourced photos, etc. A simple tweet or direct message can be the perfect way to connect with someone who would otherwise be out of reach.

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What do clouds & digital integration have in common?

As a digital strategist I know my fair share about digital integration within agencies. Living in London, I also know quite a bit about the rain – stay with me here.

Rain can be a nuisance, but it’s that same rain that helps flowers, plants and crops grow big and strong.

If you want a strong digital business offering to take to market, one that takes into account the integration of new teams and team members, as well as a sound approach for managing any change management issues that may arise – you need to make it rain. And what does any digital rainmaker need to feed his crops? A C.L.O.U.D. of course.

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Fashion Week for All Women?

New York Fashion Week (#NYFW) news seems to be permeating from almost every media outlet right now, ranging from the New York Times and the Huffington Post to the more traditional fashion and beauty media like Refinery 29, Pop Sugar and Eva Chen’s Instagram account. Walking on the streets of New York, you can experience NYFW in full swing–the clothes, the paparazzi, the almost-impossible-to-actually-walk-in shoes and no available appointments at the Dry Bar. 

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Epiphanies and Advice from Campers (Video)

Every two years, Ketchum sends our most promising young leaders off to Camp Ketchum for what we hope will be a transformative educational experience. Founded in 1986, Camp Ketchum is well recognized and celebrated as one of the most innovative training programs in the communications industry.

This year, 80 campers assembled at Abbaye de la Ramée in Belgium for the coveted opportunity to learn cutting edge approaches to our business, engage in a competitive client challenge and experiment, co-create, collaborate and build relationships with a mix of more than 100 colleagues and counselors from 16 different countries around the world.

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Liquid Change: How Organizations Can Overcome Change Fatigue

In a not so distant past, change professionals would learn from business leaders that change was cyclical within their organizations (one or two per year), and each cycle had a beginning, middle, and end. In response, we would craft a multi-step, linear plan to help guide clients navigate that transformation – inevitably celebrating its conclusion when the benchmarks established were met. Back then we talked a lot about the need for people in organizations to “embrace change.” And for the most part, they listened.

As time went on we noticed that change within organizations began to accelerate. As a result, existing change management plans would be derailed when another, equally sizable change concurrently hit the company. A second insight began to crystallize: professionals within these companies were getting exhausted and depleted with the ever-increasing pace of change. The idea of embracing change was now met with sheer incredulity and, in some cases, fear.

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Access and Emanate: Why We’re Better Together

We’re Access Emanate Communications
Susan Butenhoff

As Seen In…The Access Point

When the senior teams of Access and Emanate first met with each other in New York this summer, there was an immediate buzzing energy that filled the room. “These people…these people are just like us!” I remember thinking as brazen ideas, bold curse words, and contagious laughter coursed throughout our initial meeting. It was the start of something truly special.

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