Financial Communications: A Q&A with Bob Zito

Ketchum Zito Financial, a strategic alliance offering management consulting and financial communications services between Ketchum and Zito Partners (ZP), marked the third anniversary of its alliance this week.

David Allan, SVP of Investor Relations at Ketchum, recently sat down with founder Bob Zito to ask him a few questions about the future of financial communications, and the impact of the alliance over the last three years…

Continue Reading

Shifting from Survive to Thrive

When asked the question: “What’s your title?” the natural response is to blurt out what’s in your email signature or printed on your business cards. Makes sense, right? For me, career has always been front and center in my life. And, I could probably recite every job title I’ve had since I first walked through the doors of Ketchum in 1992. I think it’s fair to say that I earned those job titles and I certainly never took them for granted.  But, what about the titles that become attributed to us in our personal lives? The titles we end up with, whether by choice or by circumstance.

Continue Reading

Endangered Species Day: Four Ways to Engage

Most of us can relate to a love of animals. We’ve always had a favorite animal – or, a more recent trend, discovered our “spirit animal.”

But did you know that more than 23,000 animal species are identified as threatened with extinction, according to the IUCN Red List of Threatened Species? Animals that we know and love have populations that are rapidly decreasing, and many of them are losing their natural habitats. Even surprising species like bumblebees are now considered endangered.

Continue Reading

Open Dialogue Leads to Encouraging Signs on Pharmaceutical Pricing

If ever there was a wedge issue in the healthcare field, surely it’s pharmaceutical pricing.

Few topics have generated as much attention or, in some cases, drawn as much opprobrium from all manner of stakeholders – media, government, politicians, NGOs and just plain ordinary citizens.

That’s why it’s been reassuring lately to see several notable players in the pharmaceutical industry step up and begin to articulate responsible positions on the issue.

Continue Reading

Finding That Job and Career You Love

Two years ago, I moved to New York to work at KGRA after completing my master’s at Florida State University. After 17 years of being a student, moving into my first post-college job was daunting. Without much professional experience, I had to use life lessons I had gained along the way to help me build my career.

Here are some tips I’ve relied on that may be interesting whether you’re just starting out or well into your career and considering a job change or career evolution.

Continue Reading

Lessons from Mom

As we approach Mother’s Day, we wanted to take a moment to celebrate all things mom. Specifically, how a mother’s influence shapes your professional presence. Below are two unique perspectives on how both being a mom, and the guidance she provides, can have a profound impact on the decision making process throughout your career. Cheryll Forsatz, SVP, External Communications, and Mike Doyle, Regional President, share their distinct points of view on “lessons from mom” that are just as valuable in the boardroom as they are on the playground.

Continue Reading

We are Young Lions, Hear Us Roar!

A key part of the Cannes Lions International Festival of Creativity is the series of Young Lions competitions. Sponsored by PR Council, the competitions are designed to foster promising talent across a range of creative disciplines. This year, we’re proud to announce that two colleagues from Ketchum’s Chicago office – Patty Bloom and Rachel Carlisle – will be representing the U.S. in the Festival’s Young PR Lions Competition!

To better understand the significance of this honor, we sat down with the team for a Q&A on their experience so far, and what’s still to come as they prepare for Cannes.

Continue Reading

The Courage to Take the Next Step

On Sunday, I was honored to speak at my alma mater, Utica College in beautiful Upstate New York. Being back on campus brought back a flood of memories of a very special time during which I learned the fundamentals of communication, established enduring relationships and had a heck of a lot of fun. It also took me back to being a brand new graduate with my whole adult life ahead of me, and all the hopes, dreams and apprehension that came along with that.

In my remarks, I reflected back over my career and offered my thoughts on what I’ve learned and perspective I’ve gained since graduating from college: The Courage to Take the Next Step. While I wrote it for young people about to enter the workforce, I hope you’ll find the advice useful no matter where you are in your career.

Here is my commencement address to Utica’s Class of 2017.

Continue Reading

#MayThe4thBeWithYou: 5 Lessons PR Pros Can Learn from Star Wars

Jim drinking “Boba Tea.”

Happy Star Wars Day, my fellow nerfherders, moisture farmers, rebel scum, bantha fodder, and bounty hunters! Usually on this day, I’m busy thinking up cool #MayThe4thBeWithYou tweets in hopes of getting retweeted to validate my Star Wars fandom card. But not today, my friends. Today, Ketchum gave me the keys to the Millennium Falcon to share my love of Star Wars with you. And I am going to do so by sharing five lessons from Star Wars that all communicators can apply right now (lightsaber optional).

Continue Reading

A Breath of Fresh Air

Before heading out a recent vacation, I was stressed and concerned that I was leaving at the worst possible time. There was so much in flux. Projects that were scheduled to launch had not happened, projects that weren’t even on the horizon suddenly landed on the immediate to-do list and long-term projects I did know about took on an unanticipated urgency.

Unfortunately I think these feelings get heightened working in communications, a 24/7 profession that thrives on a high commitment to work, real-time response and the belief that if it doesn’t happen now, you will have missed the moment.

Continue Reading