One of the biggest challenges of working in PR is explaining to your parents exactly what it is you do and, in my case, why.
The usual definitions fall short, and PR people themselves can rarely agree. Get ten of us in a room and ask what we do, and you’ll get 20 different answers. Ask non-PR people the same thing and they’ll probably roll their eyes, mutter something about ‘spin’ or just leave the room.
So after 20+ years of ineffectual explanations, it was a little surprising to stumble upon a description (see title) that not only seems to explain the ‘what’ part, but add a little insight into ‘why’ as well.