Last November, I sported a moustache for the first time ever. I’ll do so again this year. Not because it suits me (it does not), but because it’s a remarkably simple way to start a conversation about a topic that seems altogether neglected: men’s health.
Men are notoriously reticent when it comes to their health, and generally less likely to take steps necessary to reduce their risks. This is literally killing us.
Sprouting a ‘mo to get people talking is the ingeniously simple idea of Movember, the largest global men’s health charity, with active campaigns in 21 countries around the world, and now proudly a client in the UK, Germany and Switzerland (a distinction we share with a small number of other agencies in various markets).