Prepare to Launch: Meet the Next Generation of PR Leaders

Our industry has been facing a diversity crisis. In recent years, there have been countless panel discussions, debates and articles chronicling the challenges we face in ensuring our agencies and our in-house teams are reflective of the consumers with which we are engaging. This means diversity of all types: gender, ethnicity, age, religious background, sexual orientation. Employing a diverse workforce is critically important, and I imagine these conversations will continue to dominate until our industry makes significant shifts in the right direction.

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Communications Is Vital To Health, So Let’s Align On How We Talk About It

Generations ago, knowledge about how to protect health, detect disease, slow progression, and cure anything was limited. The communications priorities were for doctors to break the bad news gently and for loved ones to be supportive. Today, with so much more that can be done at every phase, communications can provide insight, drive conversation, inspire thinking, and spark action that protects, improves and extends life.

But it’s clear we often don’t share a common understanding of what important terms mean. Long-held definitions have become obsolete, others inaccurate, and many just too narrow.

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The Mojo of Emojis

Emojis, the modern day equivalent of hieroglyphics, have permeated every corner of our world and completely transformed how we communicate. In fact, 90% of the global community is using emoji and more than six billion emoji are sent each day.1 As we celebrate World Emoji Day, here are 10 insights, tips and trends to consider as you use emojis for everything from day-to-day communications to large-scale business campaigns.

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Truth or Fiction? Surviving a Summer of Alternative Facts

Some variation of “To tell the truth, the whole truth and nothing but the truth.” has been a tenet of both theistic and democratic law since the inception of each. The repercussions of lying used to make kindergarten students tremble in their Buster Brown shoes, but lately has been open to a host of creative interpretations. Frankly, whether you’re a politician, a sports figure, a press secretary or an actor, we’re all getting a little too comfortable playing fast and loose with the facts. 

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Mitigating Proximity Bias for Flexible Working

Supporting workplace flexibility is a table stake in the modern workplace. If we in the agency world want to attract and retain the best talent, we have to create an environment where employees can navigate the many demands – both personal and professional – that come along with being connected 24/7.

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Workplace in the Workplace

I recently had the pleasure of speaking at the PRSA Communications Connect Conference in Denver, Colorado. It was an excellent conference filled with 250+ of the smartest minds in internal communication, focused on how communicators can stay current in today’s rapidly evolving technology and social media landscape.

My session was about Workplace by Facebook and how Ketchum is using the platform across our global network. My co-presenter, Anand Dass from Facebook and I spoke about trends in technology and communications, how Workplace is solving some of the challenges around connection and collaboration in modern organizations, and Ketchum’s story of how we use the platform.

Implementing an enterprise social network, such as Workplace, in your organization, can lead to benefits that include…

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Healthcare Communications & Gender Parity: Building New Roads

I recently had the privilege of joining a select group of women from around the world to celebrate a shared mission: furthering the advancement and impact of women in the business of healthcare. While the Healthcare Businesswomen’s Association (HBA) Woman of the Year event, and activities leading up to it, were charged with a palpable excitement, for me the greatest sentiment was that of connectedness. Were those celebrated as Rising Stars noticeably happy to be there and clearly grateful for a reprieve from their day-to-day in exchange for clinking champagne glasses? Absolutely. But more than this, as I made my way to meet the members of this new community, I took the opportunity to consider what role our collective work plays in the greater world.

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VidCon 2017: Building an Influencer Strategy That Works Right Now

After networking and learning among the 20,000 attendees, ranging from influencers to brands and agencies, at VidCon 2017 we came away with four considerations for brands and their influencer marketing strategies.

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Short-Form Video: The Next Crop of Storytellers Are Homegrown

It’s no secret that today’s younger consumer is cut from a different cloth. They don’t want as much TV as their elders – they are focused on Snapchat, Instagram and YouTube. The evolution of media has helped mold a new generation that demands a constant flow of smart, snappy content, and frowns upon advertising and naturally blocked online ads. This shift in behavior is, in large part, why brands are focusing more and more attention on short-form digital content.

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Ketchum@Cannes

On a personal level, I couldn’t have asked for a more fulfilling Cannes Lions experience this year. From introducing Laura Dern, Grace Helbig and our Marcus Peterzell in Classic Hollywood Meets the YouTube Generation on the big stage, to accepting Lions with some of our most valued colleagues, agency partners and clients, to learning from passionate thought leaders and evolving my own perspective on an array of subjects and disciplines, this year certainly stood out in more ways than one.

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