The Brexit Vote and Our Vital Role as Counselors

Anytime we are surprised by a sudden, unexpected shift in public opinion it’s an opportunity for us to think about our role as counselors.

At our best, communications counselors are sensors of social change, anticipating shifts in societal expectations, able to see around corners faster than most. We are, or should strive to be, experts in public opinion and where it’s headed. After all, our field’s founding text is “Crystallizing Public Opinion.” It is because of these well-developed antennae that we are able to advise management ahead of these shifts and serve as the policy Sherpa, the business strategist and early-alert capability of the corporation. It’s a tall order, a high bar, I realize.

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Breaking Through Barriers to Great Leadership: A KLCM Five Year Worldview

Five years ago, we set out–through our annual Ketchum Leadership Communication Monitor (KLCM) Study–to answer two simple questions: “What does the world think of its leaders?” and “What can those leaders, and the organizations they steer, do to restore confidence? (click to tweet)” Issues that lie at the heart of what we do to help organizations, and those at their helm, establish and maintain leadership advantage.

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Influencer Relations Has Officially Made it to High School

As with every new marketing discipline, it takes a few years of trial and (sometimes epic) error before the training wheels are cast aside, and it’s ready to be part of the core communications mix. After attending VidCon 2016 in Anaheim last week, I can say, with confidence, influencer relations has basically hit high school—finding its place in the world and doing so with more discipline. It has grown into a bright, intelligent, creative and more calculated instrument in the marketing toolbox. Amid the brilliant, creative and highly effective creator/brand partnerships, there are still some that make you scratch your head, but that’s high-schoolers for ya!

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LGBT Pride Month: Celebrating Talent Without Bias

June is LGBT Pride Month in the United States – a time for people, businesses, cities, etc. across the country to recognize and celebrate the diversity, contributions and accomplishments of the LGBT community. And while we celebrate the progress that the community and its allies have fought so hard to make thus far, LGBT Pride Month is also a time to remind everyone about how far we still have to go. I’m thankful Ketchum is an organization that has taken steps to demonstrate that equality and inclusion is a valued priority that benefits its employees and the company as a whole.

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Meet the CMOs of Tomorrow: The Cannes Young Lions Marketers Competition

17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to win a prestigious Gold Lion.

Ketchum has sponsored the Cannes Young Lions Marketers Competition for the past six years. Just like the spirit of our training program Camp Ketchum, the competition brings together the brightest and most creative marketing minds from around the world to solve an important client challenge. Also like Camp Ketchum, the Young Lions Marketers Competition is a platform for our agency to mentor, inspire and develop young talent in the industry.

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A Place for VR and IRL at the Beach and at the Communications Table: Ketchum Launches Ketchum VR

From the beaches of Cannes for the Cannes Lions Festival this week, to the beaches of Rio for the upcoming Olympic Games, this summer brands will turn out more VR content than ever before. In fact, Deloitte Global projected VR will hit $700m in hardware sales in 2016, with roughly 2.5 million VR headsets and 10 million game copies to be sold. As VR breaks out of the early adopter phase and finds its way into the homes of millions more people, Ketchum is already taking clients into this virtual future.

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Fishing For Your Sole

Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch.  Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing.  And they are reminders that we are all, no matter our age, hoping to snare a big one.

Here at the Cannes Creativity Festival, the big fish is a lion-shaped trophy of creative affirmation. Most of the winners bounding to the stage are young, mirroring the industry.

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A Former Ad Guy’s Take on PR at Cannes

A little about myself: My name is Gabriel Araujo, I am 33 years old, from Brazil, and it should be known that I am a creative and restless person. Since the age of 15 I’ve known I wanted to be in advertising. The day I saw the first print ad I created run in the newspaper was glorious. So, am I still creating advertising all these years later? No—I’m a member of the PR industry. Can an “ad guy” be happy in PR?

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Let’s Make a Movie: Live at Cannes!

When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO Peter Horst (*client) and TV personality, podcaster and movie director Adam Carolla for a lively discussion about how they could collaborate on a branded film project.

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Virtually Nothing is Impossible at Cannes

It’s early in the week at Cannes, and the unusual quiet has given me time to take in the sights and activities before the true madness begins.

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