The calculator watch, introduced in the 1980s, was perhaps the original piece of everyday wearable technology. I loved my little Casio, it seemed like something from the future.
Now once again the wearable technology category is set to grow from its $5 billion dollar baseline. Soon these wearable devices will be linking with ecosystems of Internet-enabled technologies in the home, at work, and in public spaces – and the idea is provoking a wide range of emotions.
This was the topic for a recent Debating Group event at the U.K. Houses of Parliament, at which our own Stephen Waddington, Digital and Social Media Director for Europe, participated. Sponsored by the Chartered Institute of Public Relations, the debate centered around the notion that, wearable technology presents a host of interesting dilemmas for the communications, marketing, and PR professions.