Managing the Impact of Facebook’s Newsfeed Changes

Facebook announced important changes to its newsfeed algorithm last week. The changes prioritize consumer engagement on the platform and have important implications for brand marketing and public relations. Our digital strategists from around the world have decoded the changes. Here’s where we’ve landed…

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How Brands Can Learn from Mobile Gaming

If your Christmas dinners and New Years Eve parties were anything like mine, then you probably stopped what you were doing, gathered your friends and family of all generations together, and heard comedian Scott Rogowsky’s voice echo off of everyone’s phone speaker as he cracked a few jokes and dished-out 12 questions for a chance to win thousands of dollars.

If you have no idea what I’m talking about… it’s called HQ Trivia, the mobile gaming app that is ushering in a new era of how we interact with digital content by rolling up an interactive trivia game and live TV show all into one mobile app. It seems as if everyone is hooked. This past week alone saw a whopping 1.2 million “contestants” across the U.S. and Canada tune in to play during one of their scheduled broadcasts.

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Diversity & Inclusion: What Dr. Martin Luther King Jr. Means to Us

With so many challenges in the world today, we, Ketchum’s Diversity, Equity & Inclusion Council (DE&I), wanted to take a moment to reflect on a historic leader who defined change and transformation. Dr. Martin Luther King Jr. was a pioneer and an advocate who inspired generations through his commitment to love and people. His dream of empowerment and inclusion is a notion that we are still fighting for, even today. However, we find solace knowing that many of us continue to march on and fight for a brighter tomorrow.

At Ketchum, we embrace an inclusive and dynamic culture, one that creates a sense of belonging and empowers every employee and every team. To mark the occasion, a few magnificent members of our DE&I council shared their favorite quotes and points of view on what Dr. King meant to them…

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What an African Safari Can Teach You About Client Service

I began the year thinking a lot about client service, but little did I know that a safari in Tanzania would further reinforce and expand upon those beliefs. I can’t say that I’ve ever taken a trip, personal or professional, that has made me reflect on what turns out to be innumerable parallels between providing platinum service to clients and differentiated hospitality to guests.

When traveling in this environment specifically, you are fully reliant on the expertise of others to get from place to place, maintain your safety and find your next meal. While the examples may differ, my experience taught me that the key tenets of client service in practice can be transferred from the hospitality business to the consulting business. Here are a few ways how…

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Flexing Your Earned Influencer Muscle

Influencer. Has any word caused more excitement, agency land grabs or demand from CMOs in recent memory?

Influencer marketing – currently understood as engaging online personalities on behalf of products and brands to create content that can be shared, explored and consumed – is all the rage.  It seems like every advertising, digital, public relations and creative agency on the planet is packaging and selling it. And it has an important place in the rapidly shifting media landscape to reach key consumer audiences.

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What’s trending in social media for 2018?

Staying ahead of innovation in digital and social media provides a competitive advantage for Ketchum and its clients. We’re constantly on the lookout for new ways to engage with publics.

I’ve tapped our digital hive mind to discover the issues that our strategists around the world are thinking about in 2018.

If you’d like to talk about working with your organization to tackle any of the issues raised, please don’t hesitate to contact me directly or comment below.

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Ketchum Food Forecast 2018: Ketchum’s Global Food and Beverage Practice Shares What It Sees for Food in 2018.

For questions and additional implications for food marketing and communication professionals, contact borderlessnutrition@ketchum.com.

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How will we better serve each other in 2018?

Today is my first day as CEO of Ketchum, and I’m incredibly excited to take on this role. It’s an honor to lead Ketchum. It’s a special agency and a place I have chosen to work for more than 20 years. Our talent continually drives me to be the best leader I can be, and to find ways to better serve our clients and my colleagues.  Their passion and dedication to servicing our clients always comes through at the top of our employee surveys.

Before leaving on a long-scheduled “bucket list” family vacation to start the year, I reached out to our network of colleagues to share a few words of advice on how they can cultivate their own talent, some of which I will share with you here so you can learn a little bit more about me, and what I believe is most important…

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6 Essential PR Predictions for 2018

I recently took part in a webinar hosted by Cision where we examined some of the most critical challenges, trends and themes facing our industry in the year ahead. Topics ranged from the proliferation of fake news, to the increasing importance of brand integrity (and crisis management) in today’s hyper-connected, and scandal-laden, media landscape.

The skills, technology and workflow used in media and public relations are all converging and 2018, like its predecessor, should prove to be another watershed year for PR.

The brands that capitalize on these new and emerging trends stand to gain the most in the coming months. Here are a few of the most interesting bits from our discussion…

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When in Doubt, Head to the Park: Five Lessons Learned About Communications by Spending Time in Nature

Among my favorite Albert Einstein quotes is one about nature that goes like this, “Look deep into nature and you will understand everything better.” Succinct. To the point. And on the money.

We learn so much about ourselves and the world we live in by studying the world around us. From weather patterns to photosynthesis, understanding nature is integral to our survival. There also is evidence that spending time outside makes us happier, healthier and significantly less stressed, with the benefits having a lasting effect well beyond the time we spend outside. Having grown up surrounded by a lot of green grass with the ocean not far away, I literally crave being outdoors – somewhere that reminds me I am but a small part of a much bigger world.

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