This week Ketchum celebrates its 90th anniversary as a communications firm. Anniversary celebrations often include a time of retrospection on the great achievements and milestones. As one of the longest-tenured agencies in the business, there have certainly been opportunities for us to reflect, but as we do, we also plan to honor and support the future of the communities where we live and work.
Ketchum and its employees have a long history of providing pro bono support to nonprofit organizations so, as we look at the road ahead, we believe it is important for us to support local organizations and do what we can to help ensure their success in the years to come.
The 90for90 program will mobilize our global network by holding 90 brainstorms to benefit 90 organizations around the world. Each Ketchum office, business unit and affiliate has been asked to select a local nonprofit partner of their choice and hold a brainstorm to assist the organization with a current communications challenge they are facing. The goal is to match Ketchum’s expertise in break through communications with each nonprofit’s needs and interests.