The Compelling Link Between Women, Communications and Leadership

“It’s better to be trusted than liked,” is a leadership mantra that I live by every day. Throughout my twenty-year career at Ketchum, I have worked hard to focus on modeling the expectations I have of others and inspiring team members to deliver “break through” results. Demonstrating my trust in others and empowering them to do their jobs has led to better team performance – creating a culture that supports this philosophy across Ketchum is what I aim to do.

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Six Lessons For the Leaders of Tomorrow

As Seen in The World Economic Forum’s Blog…

Picture the scene: It’s your annual appraisal and your boss has said she wants the discussion to focus mainly on your leadership. She opens by telling you that just over one in five of your colleagues actually think you’re a good leader (ouch). She goes on to say that only a third believe you lead based on clear values. And that a touch more than one in ten think you take proper responsibility when things go wrong (eek). Not a good day at the office so far.

What’s more, you learn that, being a man, your female counterparts outshine you on almost every characteristic your colleagues look for in a good leader – even though they oddly expect you, as a man, to be better. She concludes by stressing that as a communicator, there is a yawning gap between what is expected of you and your delivery against those expectations. Perhaps now isn’t the time to ask for that pay rise or promotion after all!

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After 125 Careers, Mattel’s Barbie Gets Her Geek On

After 125 Careers, Mattel’s Barbie Gets Her Geek On

Ketchum and Mattel launched a diverse campaign allowing consumers to decide on what Barbie’s career would be. More than 1 million people voted online before Computer Engineer Barbie was born. The campaign garnered more than 1.1 billion impressions in outlets such as The New York Times and Today.

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Ketchum Social Responsibility Swarms Over East London

I recently spent time clearing, digging and weeding the garden at the Goldsmiths Community Garden in Hackney, East London. By the time we finished, my legs, arms and back ached, but in the best possible way. When I tell my friends, they can’t quite believe it: “Hang on, your company paid you to go gardening for four hours?” Their reaction only adds to the pride I feel during this time of year. It’s great to work for an employer that encourages its staff to down “tools” of the office for “tools” of the Earth to benefit local communities.

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Thin Hair Ribbons of Honor: A Dare For Creative Minds

Last November, I sported a moustache for the first time ever. I’ll do so again this year. Not because it suits me (it does not), but because it’s a remarkably simple way to start a conversation about a topic that seems altogether neglected: men’s health.

Men are notoriously reticent when it comes to their health, and generally less likely to take steps necessary to reduce their risks. This is literally killing us.

Sprouting a ‘mo to get people talking is the ingeniously simple idea of Movember, the largest global men’s health charity, with active campaigns in 21 countries around the world, and now proudly a client in the UK, Germany and Switzerland (a distinction we share with a small number of other agencies in various markets).

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3 Easy Steps to Welcome a New Team Member

It’s a simple question but one that can present a profound stumbling block for almost any manager: How can you quickly, easily and efficiently integrate a new team member? While some organizations have a dedicated immersion program ranging from lengthy corporate culture orientations to a set of guideline documents, it is still up to a manager to really immerse a new employee into the team, the business and the firm. My hope is that the following quick and easy steps can help you get the most out of your first conversations with a new team member …

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Sustainability: How to Tell Your Story

Sustainability reporting has become the go-to method for organizations looking to provide insight and data on environmental and social enterprises. The question is how to take actions and good works and tell a cohesive story to showcase your efforts.

Over the last five years, the audience for these reports has broadened, the mandate for companies to report on their progress has increased, and a global standard for reporting has emerged, called GRI (Global Reporting Initiative). Yet, few have the capabilities to help facilitate this process from start to finish.

As someone who is certified in GRI reporting, I wanted to provide my top-five tips on how to get started when creating your sustainability report …

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