FedEx and Ketchum Pleon Change recently partnered on a benchmarking study with 62 leading brands, including PepsiCo, GE, and Procter & Gamble, to answer the social media questions that keep many of our clients up at night:
How do we leverage social media to drive internal culture, brand performance and reputation management?
What is the appropriate budget allocation to support social media programming?
How do we adapt internal structures to develop and roll out social media strategies?
What is the best way to measure the ROI of social media spending?