About Alex Bochner

Alex Bochner is the Associate Manager of Online Communications within Ketchum's New York office. Alex manages the online platforms of Ketchum with a primary focus on social. He's fascinated by communications, and understanding what makes people tick. You can find him on Twitter @BochnerAlex.

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Finding Social Inspiration In a Galaxy Far, Far Away

When looking for creative and innovative ways to share a brand’s story, we often find inspiration from Fortune 100 brands, inspiring purpose-driven organizations or from no-holds-barred start-ups. But sometimes, we can discover inspiration in unlikely and often uncharted territory for communications professionals. Yesterday, NASA hosted a press conference to announce its discovery of seven new Earth-sized planets orbiting a nearby star (a mere 235 trillion miles away), and opened the event up to the public by allowing curious community members to #AskNASA any question on their social platforms. NASA also had a session with Reddit and Ask Me Anything (AMA) after the press conference.

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