About Bill Zucker and Abby Lovett

Bill Zucker is a Partner and Managing Director of Ketchum Midwest and Canada, and watching a March Madness without his alma mater (University of Wisconsin-Madison) for the first time in 20 years. Abby Lovett is an SVP in the Midwest Brand Practice. She holds an M.S. in Communication and Management from Northwestern University and a B.A. in writing from DePauw.

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Ready for Your Brand’s “One Shining Moment?”

University of Maryland Baltimore County proved the best brands are ready to pounce when opportunity knocks.

If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland Baltimore County (UMBC), but for its Twitter handle. While the school became the first men’s 16 seed to take down a top-rated team, the school’s athletic department Twitter page got its one shining moment.

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