About Christine Conti

Christine Conti is a Senior Account Executive on Ketchum’s Food & Wellness team. In the past few years, she has expanded her public relations expertise across specialties, ranging from healthcare to corporate to brand and food & wellness. Christine has experience creating and executing innovative campaigns for a variety of brands including The Nature’s Bounty Co., Splenda, siggi’s dairy, IKEA, Frito-Lay, and Libby’s Fruits & Vegetables.

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The Swipe is Right: Converting Millennials into Brand Loyalists

I recently had the pleasure of attending “PRWeek Swipe Right,” which featured leaders and organizations that are disrupting the business landscape by converting millennials and digital natives into brand loyalists. As a millennial, it was particularly interesting and beneficial to hear unique perspectives on harnessing the influence of my generational namesake, and how best to resonate with them as a brand. After all, U.S. millennials and Generation Z will shell out an estimated $250 billion this year.

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