About Debra Forman and Tristen Sechi

About Debra Forman

Debra launched and continues to lead Ketchum Digital. Debra specializes in the development of break through content that strategically aligns with the consumer interaction, technology, and imagination across the social web.

About Tristen Sechi

Tristen is Vice President of Digital Strategy at Ketchum. Her work in both creative and strategy has led to a number of Cannes Lion short-list honors as well as digital-specific honors from the Shorty Awards. Her expertise spans outside the realm of digital marketing, having also led creative strategy across traditional advertising campaigns over the years.

Author Archive | Debra Forman and Tristen Sechi

Powering Voices with AI

Introducing VOICE IT, Ketchum’s Voice Marketing Solution

Most people remember both the hype and excitement when they got their first smartphone around ten years ago. The advent of this new device brought about a brand-new tech revolution that excited marketers and consumers alike: mobile applications.

Mobile apps made it possible for marketers to bring a brand’s experience directly into consumers’ hands. Want to order lunch? Need a new mantra during your meditation? Looking to balance your finances? There’s an app for that… simply reach into your pocket or bag, enter your passcode, swipe to the app and open.

Voice marketing now makes it possible to have similar (we would argue, better!) experiences as mobile apps, but with way more ease and positive, everyday use.

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