Before you roll your eyes at this click-baity title, at least finish reading this sentence, where I predict that when you hear the term micro-influencer, you think “small” influencer who isn’t a mega YouTube star, Instagram celebrity or blogger just yet. If I was right, then the rest of this post will be useful to you, because that definition is wrong.
Why does it even matter, you say? The short answer is, you might get duped, you’ll likely get subpar content, and your engagement will be low. More on that later.