About Jim Lin

Jim Lin is an SVP, Digital Strategist at Ketchum, San Francisco, and the blogger behind the popular Busy Dad Blog (http://www.busydadblog.com/). Honored by Babble.com as 2011’s funniest dad blog, his blog documents the lighthearted, humorous side of his adventures as a father of two. He is also active in conference circles, having served as a speaker/panelist at BlogHer, BlogWorld, Blissdom, Dad 2.0, Bulldog Reporter and Type-A Parent. His position at Ketchum represents the first time he’s broken his “separation of blog and state” rule, integrating his personal passion for blogging into his professional life. This basically means he no longer has to scramble to minimize his Twitter window whenever someone walks into his office.

Author Archive | Jim Lin

5 Tips for Working with Food Bloggers, Written by a Blogger.

As a longtime blogger in the parenting space, I’ve reached that point in Internet years where I can reminisce about posting on a blogger.com template uphill in the snow both ways. From this vantage point, I’ve witnessed a gradual evolution in both the motivations behind blogging, as well as the dynamic of bloggers within the ecosystem of readers and brands.

As a newly-minted digital strategist for a public relations agency, I recently attended the BlogHer Food conference. I went to familiarize myself with the food blogging space and peer into it through marketing-colored lenses. Here are some of my observations and related takeaways:

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