If you’re on Twitter, or have a client on it, I want you to do something right now. Go to that profile page and read the last five tweets. You just read the five most important tweets of all time. These are the tweets that determine whether or not you get followed.
Why? Because unless you’re Oreo, chances are you won’t ever be able to rest on your laurels with one tweet. Twitter is a stream – it is the CB radio of the digital age. People jump on, jump off and jump in whenever something floats by that interests them. That not only goes for conversation, but for accounts to follow. The decision usually involves clicking on a profile and checking out the most recent tweets. And in the same way being on the second page of Google isn’t much better than the 100th, it is your most recent tweets that decide your fate.
So what can you do to optimize those fateful tweets? It’s not as hard as you think. Here are five quick tips to ensure that your last five tweets turn observers into followers: