About John Bradbury

As the Director of Ketchum’s Issues and Crisis Management Group, John Bradbury provides strategic issues management, litigation communications and crisis counsel to a wide array of clients for Ketchum around the world. He has worked on behalf of multi-national companies in the food, agriculture, telecommunications, technology and services, chemical, transportation, pharmaceutical, consumer products and packaged goods, restaurant and banking/financial services industries. John is also the co-leader of Ketchum Gameplan, a joint, sports issues & crisis, offering between the firm’s Sports & Entertainment and Crisis and Issues Management practices. At Ketchum, Mr. Bradbury has developed and executed issues management programs to manage issues and negative perceptions that threaten clients’ brands and corporate reputations. He has counseled clients in crisis situations, including product recalls, workplace safety situations, data breaches, labor actions, activist and NGO campaigns, financial distress and bankruptcy proceedings, investigative media and regulatory inquiries. In addition, he has expertise in litigation communications, including national product liability and class action litigation, labor issues, intellectual property rights and other high-profile litigation assignments. Mr. Bradbury earned a Bachelor of Arts degree in Political Science and a minor in Classics from Bucknell University.

Author Archive | John Bradbury

Reputation Management: A Blueprint for 2017

2017, a year of significant change in many parts of the world for sure. What will it hold for organizations in the area of reputation management? A new year always brings new challenges in an ever-evolving reputational threat landscape. But it also inevitably includes imperatives which are seemingly timeless and risks we can anticipate year after year.

With that in mind, here are seven observations, potential watch-outs and recommendations for brands and organizations as we begin the year:

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The Cardinal Way

Full Disclosure – I am a lifelong, bleed-Cardinal-red, first-game-in-1970-as-a-three-month-old, birds-on-the-bat-loving St. Louis Cardinals fan. Stan the Man, Bob Gibson, Ted Simmons, Willie McGee, Bruce Sutter, the Wizard, Jack Buck and Mike Shannon – the list is a mile long. These are my baseball heroes, year-in and year-out. Either that makes me exactly the wrong crisis counselor for them or exactly the right one to advise on yesterday’s shocking news from the Gateway City:  St. Louis Cardinals Investigated by F.B.I. for Hacking Astros.

My first reaction – huh, you can’t be serious? Second reaction – why would the Cardinals need to do this? Corporate espionage from the team that wins the right way, through hard work, commitment and loyalty? Third reaction – the sinking feeling that maybe all is not well in Baseball Heaven. And now? Hope. Hope that an organization that is much more than a sports franchise to the city of St. Louis, the Midwest, and to devoted fans around the world, can live up to its lofty reputation and address this crisis the right way. The Cardinal Way.

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