About Ken Buraker

Ken leads the ideation, development, integration and execution efforts of Ketchum Digital's creative team. He combines business and creative goals, and magnifies them with technology's potential for producing immersive content solutions.

Author Archive | Ken Buraker

The Mojo of Emojis

Emojis, the modern day equivalent of hieroglyphics, have permeated every corner of our world and completely transformed how we communicate. In fact, 90% of the global community is using emoji and more than six billion emoji are sent each day.1 As we celebrate World Emoji Day, here are 10 insights, tips and trends to consider as you use emojis for everything from day-to-day communications to large-scale business campaigns.

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Virtual Reality: What’s Next?

 

I love creative technology and consider myself a futurist.

With the arrival of Ketchum VR, my mind has been captivated by the current and seemingly limitless future possibilities of VR.

In the communications world, we are at a new tipping point toward real innovation in how we engage with audiences. Thanks to virtual reality technology, we won’t only be producing innovative content, but we’ll also be designing fully immersive consumer experiences.

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Sequential Opportunities: The Power of Visual Storytelling

Visual storytelling has surged in popularity in the marketing world. In an information age of super saturation, the need to grab consumer attention has grown in importance. Thankfully, due to increased network bandwidth, smartphones, tablet computers and seemingly endless content channels, the opportunities for visual engagement have increased exponentially.

Take Pinterest, the social image sharing site built on creating theme-based collections known as pinboards. Users can ‘pin’ images from other websites into their desired pinboard, while liking and embedding images from other pinboards into their own. The experience is enhanced by simple page scanning, clean design, wonderful images and interesting stories, which are created and shared through simple comments and re-pinning. But imagine if all those images were removed. I doubt if ‘Texterest’ would be as popular.

So what makes Pinterest and other visual storytelling formats so compelling? First, it helps us to understand some fun facts. Our brains process visual information 60,000 times faster than text. In fact, 90% of information that we process is visual. However, while you can capture someone’s attention with great visuals, you still have to captivate and communicate your message. That’s where the story side comes into play.

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Bringing Visual Storytelling to Life

Visual storytelling is saying little. And we practice what we preach.

Good visual storytelling means letting the technique speak for itself.

Check out the video we created for Bayer (client) that brings our approach to life.

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