About Lisa Sullivan

With a passion for bringing innovative and disruptive ideas and technologies to market, Lisa heads up Ketchum’s Technology Practice. Based in San Francisco, she’s on a permanent quest for the latest technology innovations, the hottest new restaurants, and the perfect glass of cabernet.

Author Archive | Lisa Sullivan

7 Tips for Standing Out at CES 2018

Most of us think of this time of year as the season for planning Thanksgiving menus and bemoaning the ever earlier arrival of Holiday music in retail stores and shopping malls around the country. But for anyone working in technology, their eyes are already on the second week of January: we’re deep into planning season for CES, the biggest tech event of the year. And it’s not just tech companies. With tech as the new horizontal, brands in adjacent industries like automotive, healthcare, even sports are figuring out their game plan to break through. Here are seven tips that companies of any size can adopt, based on many years helping clients stand out at a very crowded venue:

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Time to Shift Gears on the Driverless Car?

As communicators, our job is to understand where our audience is starting its journey. Our communications plan acts as a strategic roadmap, clearly lighting the path from point A to point B.

That was the genesis of Ketchum’s Next-Gen Guide to the Connected Ride, a study of close to 1,000 16- to 24-year olds’ views on the future of transportation.

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Was 2017 the Year That CES Stopped Selling Technology?

As the dust settles on the 50th Consumer Electronics Show in Las Vegas earlier this month, the post-show reviews and recaps have been pouring in.

Did automotive brands steal the show – again – this year? Did the CEA strategy of attracting traditionally non-technology brands to join the throng pay off in widening its appeal? Did attendees get their fill of super thin TVs, smart kitchen appliances, and the latest advances in virtual reality and drones?

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Changing Roles, Changing Perspectives

As if getting married and starting a new life wasn’t enough—I recently decided to accept a new job. It has taken a while for me not to trip up on either my new married name or new employer when introducing myself or answering the phone. But more importantly, like any change, it has been a moment to re-evaluate old habits and try to form new ones.

As a communicator, the freshness and open-mindedness you bring to a new role is especially powerful (click to tweet). As I approach the six-month mark here at Ketchum, I’m trying to be deliberate about the learnings I take with me beyond the honeymoon phase. Here are five things we should all keep in mind when starting a new role.

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