About Marcus Peterzell

Marcus is EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds. He has spend the last nine years in the Omnicom system creating next geneation entertainment marketing solutions for our roster of clients.

Author Archive | Marcus Peterzell

When the Stars Align: Celebrity, Brands & Content That Connects

At Cannes Lions on Sunday, I had the amazing opportunity to moderate, “Classic Hollywood Meets the YouTube Generation: Who Are Fans Following?” A discussion between two stars at the peak of their respective fields: Hollywood actress Laura Dern and YouTube sensation Grace Helbig. It was Ketchum’s first appearance in the Festival’s 2,200-seat Lumiere Theatre, and we used the opportunity to get them talking about the different ways they approach their careers and their work with brands. It turns out that are more similarities than differences.

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Advertising Week Recap: What Influencers Can Teach Marketers About Learning

I recently had the pleasure of moderating my third panel at Advertising Week in New York exploring the next generation of brands and content within the ever evolving entertainment landscape. I was joined by three transformative stars: Hollywood icon Meg Ryan, Hollywood director/Grammy Award winning writer Robert Gordon and social media phenom/budding actor Logan Paul.

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Let’s Make a Movie: Live at Cannes!

When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO Peter Horst (*client) and TV personality, podcaster and movie director Adam Carolla for a lively discussion about how they could collaborate on a branded film project.

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Is The Jingle Really Dead?

As Seen In … Advertising Week

Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes to come up with the top 55 of all time (Full list at the bottom but don’t peek yet).

The first question is, do they still make jingles as well as they did in the golden age of advertising? The answer is a resounding NO! What recent ad ditty can you compare to “You deserve a break today,” “Snap, Crackle, Pop,” “Be a Pepper” or “See the USA in your Chevrolet?” You simply can’t. These tune craftsmen were not great jingle writers, they were great song writers. After all, that’s exactly what a great jingle is – a great song (click to tweet).

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Breaking the Sound Barrier

2014 has been another explosive year for music and brands. During this year’s Advertising Week, the Ketchum Sounds team assembled the best of music industry thought leaders to participate in a panel on how to effectively use communications to breakthrough with music!

I moderated a panel comprised of some phenomenal industry luminaries including Marcie Allen (Founder of MAC Presents), Matt Ringel (Red Light Management) and Ketchum clients Jeffrey Moran (Pernod Ricard), and Jessica Erskine (StubHub). The group presented to a packed house at B.B. Kings for a discussion on how, with uniquely positioned content and unconventional platforms, you can use the power of music to break through the music marketing clutter.

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Music Industry Experts Gather at the Billboard Branding Roundtable

Earlier this month I joined industry influencers at the Billboard Branding Roundtable to discuss the role of brands and advertising in the music industry.

It was an honor to be included and Billboard did a great job of pulling the panelists from various corners of the music marketing world, including Marcie Allen, Founder/President of MAC Presents, Lori Feldman, Senior VP of brand partnerships & music licensing for Warner Bros Records, Bozoma Saint John, Director of cultural branding for PepsiCo and Russell Wallach, President of media & sponsorships for Live Nation.

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